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Essays 91 - 120

Gender and Delinquency

of girls during the same period rose 6% (Siegel and Welsh, 2005). Even more striking and troubling is the fact that arrests for se...

The Communication Skills of Men and Women

are differences when conversation takes place. In fact, in marriages, communication styles differ, but gender is very important in...

Gender and Culture in America by Linda Stone and Nancy McKee

In five pages this book is examined and various questions regarding gender, biology, and culture are answered....

Graphic Arts in the Future

expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...

Various 'Pickup' Approaches

In seven pages this paper considers how both genders employ 'pickup' lines in an outmoded meeting approach that is still being use...

Dr. Sandra M. Finch's Dental Practice and Customers Role, Satisfaction, and Retention

returned, follow-up assessments must be made as to why the patient decided against returning. Was it dissatisfaction with the proc...

New Media and Advertising Agencies' Changing Role

some of these changes. The role of the advertising agency in a new media environment is rather diverse. In some ways, agencies se...

Differences in Gender in the Peasant Residences of Central Europe and Southeast Asia

tended to marry much earlier in Europe than in Asia. Both peasant groups seemed to have grown grain crops: rice in Asia and whea...

House of Mirth by Edith Wharton and Patriarchy

the century is likely to demonstrate far more social constraints and strict behavioural codes which mediate against gender equalit...

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

An Examination of 'The Yellow Wallpaper' by Charlotte Perkins Gilman

In five pages, the author's employment of voice, imagery, and gender themes are considered....

Mexican Culture and Chicana Feminism

This paper examines the gender inequality that has always characterized Mexican culture in a consideration of Chicana feminism con...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...