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Essays 121 - 150

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Should Gay And Lesbian Couples Be Allowed To Adopt?

Accordingly, each parent represents a much-needed entity in the growth of a child: The mother provides stability and sanctity, whi...

Theodore Dreiser's "Sister Carrie" - Class And Masculinity

of independence and material possessions as a way to shed the discomfort of her less-than-copious upbringing. While Dreiser sough...

Female Entrepreneurship

of female entrepreneurship and female career choices as well as underlying economic conditions (Mayer et al, 2007; Baughn et al, 2...

Men and Women in “The Yellow Wallpaper” and “The Woman in the Dunes”

that pushes her into insanity (Gilman). John is both a man and a doctor, and so presents a strong authority figure. When she firs...

Effects of Video Games on American Culture

deviance, and personality disorders. Cultural attitudes are transferred from one generation to another, and the first generation...

Shakespeare’s “Merry War”: Gender Roles in “Twelfth Night” and “Much Ado about Nothing”

most famous lovers. The "merry war" referred to in the title is that which is waged by this pair; as Leonato says, "There is a kin...

The Social Construction of Gender Roles

in their lives or there is something wrong with them. Society also dictates the kinds of jobs that women can hold, if they have ...

The Relationship Between Culture and Gender with Regard to Familial Duties and Societal Expectation

made him a little sad because he found that even in the 21st century, many men are still straitjacketed in stereotypes" (Dowd). He...

Gender and Narratives: Rowlandson and Jacobs

two they took and carried away alive" (Rowlandson). In this she is clearly just presenting the facts, as anyone would do, be they ...