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Essays 121 - 150

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Should Gay And Lesbian Couples Be Allowed To Adopt?

Accordingly, each parent represents a much-needed entity in the growth of a child: The mother provides stability and sanctity, whi...

Theodore Dreiser's "Sister Carrie" - Class And Masculinity

of independence and material possessions as a way to shed the discomfort of her less-than-copious upbringing. While Dreiser sough...

Female Entrepreneurship

of female entrepreneurship and female career choices as well as underlying economic conditions (Mayer et al, 2007; Baughn et al, 2...

Shakespeare’s “Merry War”: Gender Roles in “Twelfth Night” and “Much Ado about Nothing”

most famous lovers. The "merry war" referred to in the title is that which is waged by this pair; as Leonato says, "There is a kin...

Analyzing and Contrasting Gender Roles

liberating for both men and women. The woman who chooses to pursue what was previously viewed as a "male" occupation, such as bein...

Gender Roles and the Impacts of Cultural and Social Inflences

doesnt let this bother her in the least (Hurston, 1999). Interestingly, despite Janies assertiveness and her obvious independen...

Cultural Interviews

to ever get myself in that situation. #2: Sex is an extension of love, and love can only occur when two people are in a committed...

Andrew Cherlin's Introduction to Public and Private Families

we spend most of our personal lives, it is within this context that we make decisions about personal concerns, like whether to mar...

Gender Roles and Theme in 'A Jury of Her Peers' by Susan Glaspell and 'The Lottery' by Shirley Jackson

contemporary society. "People began to look around to see the Hutchinsons. Bill Hutchinson was standing quiet, staring down at t...