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Essays 121 - 150

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Opportunities and Threats of Coca Cola

have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Theodore Dreiser's "Sister Carrie" - Class And Masculinity

of independence and material possessions as a way to shed the discomfort of her less-than-copious upbringing. While Dreiser sough...

Should Gay And Lesbian Couples Be Allowed To Adopt?

Accordingly, each parent represents a much-needed entity in the growth of a child: The mother provides stability and sanctity, whi...

Characterization in "The Mill on the Floss"

(George Eliot: Biography). But Lewes remained with her until his death, and the union was apparently a happy one. Looking at thi...

Men and Women in The Scarlet Letter by Nathaniel Hawthorne and The Last of the Mohicans by James Fenimore Cooper

gender identities not only to themselves but also for society (Samuels 104). In The Last of the Mohicans, womens roles had evolve...

Gender Identity and the Impact of Video Games

In sixteen pages this paper discusses how gender identity and roles are influenced by various video games. Twenty sources are cit...

A Character and Thematic Comparison of Desiree's Baby and Antlers

knowledge that Desiree has gone to her death, even though Arnaud will have to cope with a revelation that shakes the foundations o...

Overview of Pentecostal Religion

Board of Directors, by a two-thirds majority vote, can suspend or expel a member (PFWB, 1999). Issues that are grounds for expulsi...

India Honor Crimes and U.S. Domestic Violence

pp. 96-97) and the likelihood she will endure some level of domestic abuse. In association with this finding, it has come to ligh...

Society and Gender

society (Peters 913). Boys are encouraged to embrace active masculine characteristics that will emphasize aggressiveness and enco...