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Encouraging Consumer Buying Through Techniques in Advertising

structure of the poem, providing a means by which to connect the words with organization and conclusion (Poetry Analysis: A Quick ...

How Women Have Been Depicted in Advertising Copy

in the Past In first looking at the past in relationship to advertisements we note that one of the primary goals of advertisemen...

Benefiting and Educating Consumers Through Advertising

seen) at the time. Nearly a quarter century later, Wechsler (2002) reports that "African-American physicians regard direct-...

Toy Advertising and Ethics

Daner is being forced to compromise his principles by a client who accounts for $1 million of his business (Velasquez, 2005). But...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

ADVERTISING, TEENS AND UNPROTECTED SEX

have HIV/AIDS and if they do, this isnt something they would likely share with their students), and how the topic is presented. It...

Oral Sex in Advertising and the Dehumanization of Women

of Sprite protruding somewhat horizontally at the womans mouth from somewhere off screen. The bottle, of course, is the phallic r...

Advertising and Popular Culture

goes on to say that "the argument here is that advertising, while sharing many attributes with popular culture, is a categorically...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Pay Per Click Advertising Benefits and Disadvantages

list of keywords, to the engine" (What is pay per click advertising?, 2009). They also tell the search engine how much money theyr...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

The Journal of Advertising Research Analyzed

In a research paper consisting of five pages the publication's purposes are first discussed before an article sample from the May/...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

Mass Media and Advertising

In this paper that contains five pages an issue of Family Circle from 1999 is used to discuss how mass media executive decisions a...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Print Advertising and Public Opinion Effectiveness

Public opinion and print media's effectiveness in influencing it are the focus of this paper consisting of six pages in which an a...

Movie Advertising and Placement of Products On Screen

In nine pages this paper considers how products benefit from being placed on screen in television shows, computer games, and films...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...