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Essays 91 - 120

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

General Motors and Rose Perot Case Study

he or she sees fit. The merger was not a good idea to begin with. Because of the head to head conflicts between Ross Perot and ...

Overview of Ford Motor Company

of brands of any automotive company in the world" (Ford, 2001). Other enterprises include owning the #1 car rental company, Hert...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Compare Culture Three Automotive Companies

Corporate cultures have been identified as competitive advantages and this paper briefly explains the culture at three auto compan...

GENERAL MOTORS AND THE NEED FOR CHANGE

background is in finance and telecommunications, rather than the auto industry). I have been asked to take the role of a co...

General Motors Expansion Forecast

in which General Motors engages, largely due to favorable market conditions and taxation structures that support such ventures in ...

A Financial-Managerial Analysis of Honda and General Motors

certainly undergone some dramatic shifts ever since the first blows of the recession were landed in 2007, and several major car ma...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

GENERAL MOTORS AND CULTURAL CHANGE

veteran executive from AT&T) is tired of it. The problem here, however, is that Whitacre is proposing wholesale changes in ...

Amazon, BMW and GM

be front loaded, so these are likely to be over stated in considered on market terms. BMW BMWS are seeing a pattern of increasin...

Toyota; Strategy and SWOT Analysis

was known as the King of Inventors and the development of new ideas has been seen widely, as seen with the development of the hybr...

Financial Performance of General Motors and Ford 2004 - 2008

regarding the firms future with this high level of support and the need to cut costs. However, this is not an issue that is impact...

Toyota in 2009

is far better than US rivals General Motors or Ford. The firm has been able show a profit over the last few years, there was even ...

Maximization of Shareholder Value by a Firm

perception on it; After all a business with no social considerations will not necessarily be maximising its profits, as many peopl...

The Financial Crisis and Multinational Corporations

(Wharton University 2009). Some major multinational corporations are living through this economic downturn but they are few and in...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Strategy at and for General Motors

"employee pricing" incentives, eliminated Oldsmobile after a century of continuous production and formed alliances with others. T...

Ethics and General Motors (GM)

2008). The plant closing, for Isidore (2008), suggests that depending on pickup trucks and SUVs for sustenance is no longer a viab...

Strategy for General Motors

gain from such an accomplishment. The result is that GMs market share has dipped below 20 percent for the first time in its histo...

Analysis Of General Motors Corporation

will bring even more competition to the existing leaders (Automotive Online, 2007). In the United States, two brands lead the pac...

Internet Marketing of Mercedes, Lexus, and General Motors

the GM owners area (GM, 2005). The site is very easy to navigate with the shop area opening a new window and the front page being ...

Chevy Impala Sales by General Motors

which stray items can be hidden quickly when unexpected visitors arrive. Safety and Fuel Efficiency Small cars can be enjoy...

General Motors and Outback Steakhouse Lessons on Value Building

have spurred the manufacturer to bring them all back in for additional - factory paid - work. The problem with this particular re...

Financial Position of General Motors

The market conditions need to be understood when making predictions, as do the internal scenarios such as performance and efficien...

Macroenvironment and General Motors Corporation

everyday conversation. If someone is not related to somebody who works for the automobile industry, then someone knows somebody o...

Tom Morris's If Aristotle Ran General Motors

happens, people fail to achieve happiness and feel only increased levels of stress (Morris, 1997). If businesses incorporated Ar...

General Motors v. Romein Analysis

Marx would say that the world is reduced to work for hire with no creativity. Durkheim would say that the world was reduced to not...

Alliances of General Motors

in every Asia/Pacific market in which it is a player. But the auto maker is acutely aware it cannot do it alone, and its brands do...

If Aristotle Ran General Motors by Tom Morris

just that mapping of reality that corresponds to the way things are" (25). Of course, many great philosophers, such as Descartes, ...