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Essays 631 - 660

Marketing of the Maimonides Hospital

Coronary Intervention Excellence Award in 2008, 2009 and 2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

SOUTHWEST AIRLINES AND MARKETING

out to the target audience is important, and SWA has relied on a variety of creative ways in which this is done. It advertises a g...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Japanese and German Economies in the Post Cold War Environment

the west, but this did not compensate for the difficulties, which included increasing unemployment, a lack of internal capital for...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Human Nature and Behavior: Jews and World War II

Primo Levis classic book "Survival in Auschwitz" is an account of the authors capture and deportation to...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

1923 Ruhrkampf Occupation and Its Nonviolent Opposition

that if it did not go along with the French plan that it would be in a sense "encircled by France, economically if not militarily"...

The Causative Factors Relating to the Second World War

German aggression. German aggression started World War II, and this is evidenced in Germanys invasion of Poland, which mar...

Germany, the U.S., and Pressure Groups

(Pressure Groups in America, 2003). For instance, it has become customary for pressure groups to endorse candidates, as well as r...

Post Communist Bulgaria and German Business Relocation

the above thesis, there are many considerations to weigh in the argument that a move of German firms to Bulgaria is indeed positiv...

'Risk Society' Concept of Ulrich Beck

classes in the past which may have been protected from certain risks, no longer have that protection in terms of possible global h...

1941 and 1942 German Occupied Soviet Union and Jews' Fate

specialized army groups within the SS, called the Einsatzgruppen. They were placed under the command of Reinhard Heydrich. Heydri...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

H.G. Wells' 'Time Machine' and Adolf Hitler's Thoughts

feat of time travel, for example, through the wonders of modern science. After years of meticulous work he has managed to create ...

Marketing in a Post 911 Era

as consumers have an increased awareness of less tangible aspects, such as corporate governance and ethical and moral responsibili...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

An Overview of German Novellas

the main characters head "shattered" across pavement after he is driven to suicide (Hoffman, 2009). That said, both stories do uti...