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Essays 1831 - 1860

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Women in the Workplace and Sexual Harassment

In twelve pages this paper examines the changes in the workplace resulting from an increased number of women along with legislativ...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Trade Association Leadership Change Implementation

public relations and advertising campaigns; and, serve as the example of what the association truly was doing for its constituents...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Bank Acquistions, Mergers, and Glass Steagall Act of 1933 Challenges

In five pages the many changes to the banking industry since April 1998 in terms of acquisitions and mergers are examined and cons...

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

A History of Blacks in America From the Oppression of Slavery to the Civil Rights' Movement

direction that this country would ultimately take. They were also critical elements in determining the ultimate fate of the Afric...

Financial Markets in Australia Analyzed

It is important to understand that the Reserve Bank of Australia is Australias central bank, responsible for setting monetary poli...

Three Decades of American Freshmen

In nineteen pages this paper examines the changing American freshman class in a literature overview that includes demographics, hi...

Developing the U.S. Constitution

The U.S. Constitution has grown and changed greatly since its ratification. This paper examines how amendment and reinterpretation...

Organizational Culture Assessment and Total Quality Management

In six pages this paper discusses change figuring difficulties, organizational culture evaluation, organizational learning, and cu...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Should Supreme Court Decisions Be Considered Groundbreaking 'Landmarks?'

In four pages the argument is presented that Supreme Court decisions are not in effect as groundbreaking as they are portrayed and...

The Themes of Change and Survival in The Color Purple by Alice Walker

In this essay of four pages the ways change and survival are represented in the novel and how to Celie Shug serves as the catalyst...

The Theme of the Old and New in Tugenev's Fathers and Sons

oppression. They are drunken, thieving, grasping, dishonest and completely ignorant. They would rather break a machine than run it...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...