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Essays 1981 - 1985

Marketing Proposal for an Innovative Coffee Mug

A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or ...

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Strategic Decision Making for IMAX

as a result of the high level of immersion experience that cannot be felt in a traditional cinema, is likely to increase the deman...

Gate Gourmet

1992 saw the firm start aided with the acquisition of Aero-Chef (Gate Gourmet, 2009). As the air industry changed and mor...

Strategies for BA

Keller, 2008). Looking at each of the strategies they will be considered individually and then placed onto the matrix. 1. The in...