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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Los Angeles's Western Atlas International and EVA

In thirty pages this paper considers Economic Value Added concepts and then they are related to Western Atlas International's stat...

Overview of Dow Chemical Company

In eight pages Dow Chemical is examined in terms of its business outlook. Five sources are cited in the bibliography....

Workplace Illness and Injuries Cost

In three pages this paper considers Australian businesses in a discussion of the various factors that affect workplace illness and...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

2001 and Beyond at Boeing

In ten pages the proposed merger between Boeing and McDonnell Douglass is examined in terms of the effects it will have on Boeing'...

Electronic Data Transfer Evolution Through the Internet

In ten pages this paper examines how EDI has evolved as a result of the Internet and considers the future of business computer net...

Brazil and Toys 'R' Us

But the company is not sitting idle at home. It is in the midst of an ambitious campaign (which includes closing some older, less...

Japan and Kentucky Fried Chicken

In a ten page paper considering international business the successes and problems of the KFC franchise in Japan are examined in te...

Customs and Procedures for U.S. Imports

In eight pages this paper details the steps involved in the U.S. customs process along with a consideration of necessary documents...

Cooling Off On Cuba

Since Fidel Castro took power, the United States has embargoed all trade and travel to Cuba. This research paper argues for normal...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Societal and Workplace Impact of Computers

COBOL, PL1, RAMIS, FORTRAN and many others. While some languages have survived the PC revolution, many languages have become obsol...

Changing Role of Information Technology and Strategic Alignment

In twenty pages this research paper discusses the Strategic Alignment Model and the influence of IT in a consideration of its ever...

Data Communications Technology Integration

closer to five rather than ten years. The development of integrated systems for data communications and the ongoing technological...

Decisions and Data Warehousing

In ten pages this research paper discusses decisions made in information storage and data warehousing with a definition of data wa...

Overview of Distributed Databases

In nine pages this research paper considers distributed databases in terms of operation, advantages, and history with various busi...

Modern Corporations and Data Processing

In four pages data processing within the corporate sector is examined in a discussion of such topics as data warehouses and inform...

The Kadota Case

decline in production output because of the fact that a single employee is putting his personal feelings before his work ethic. C...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Internet and IT

In eighteen pages this paper discusses business information systems and the increase in Internet technology uses. Twelve sources ...

LAN Computer Network Construction

In nine pages a Layered Approach Network for business is examined in a consideration of various standards, procedures, and techniq...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

How Internal Employee Motivation Can be Encouraged

In five pages the ways in which businesses and management can internally encourage motivation of employees are discussed with Fed...

UPS and Teamsters Strike and Its Effects

In twenty five pages the first UPS walkout in its history that occurred in 1997 is discussed with its effects upon U.S. small busi...