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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

U.S. Retailer Neiman Marcus

In eight pages this paper discusses the Neiman Marcus retail franchise that has remained true to its roots and escaped the popular...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Cross Cultural Communications and Negotiating Business Success

In ten pages this paper discusses cross cultural communications and its business significance as they involve a fictional bagel fr...

Customs and Procedures for U.S. Imports

In eight pages this paper details the steps involved in the U.S. customs process along with a consideration of necessary documents...

Small Business Startup

This paper discusses what should be considered before opening a small business in ten pages. Fifteen sources are cited in the bib...

Small Business Impact of the Family and Medical Leave Act

fiscal year, rolling year measured from the date the leave is used or requested, or any other fixed twelve-month period (p. 71). ...

Reasons for Small Business Failure

establish and maintain a sound strategy also could be added (Anonymous, 1999). Fewer numbers of businesses even attempt to survi...

Electronic Data Transfer Evolution Through the Internet

In ten pages this paper examines how EDI has evolved as a result of the Internet and considers the future of business computer net...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

2001 and Beyond at Boeing

In ten pages the proposed merger between Boeing and McDonnell Douglass is examined in terms of the effects it will have on Boeing'...

Case Study of GM and Chrysler

In five pages the automobile industry comebacks of GM and Chrysler are examine in terms of their very different business conceptua...

Merging with Microsoft

This research paper discusses a hypothetical business and what factors should be considered before making a decision to merge with...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Small Business Female Entrepreneurs Case Study

barriers that typically stand between women and the opportunity of entrepreneurship. Developing countries especially would do wel...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

SWOT Analysis of Tootsie Roll Industries

Tootsie Roll Industries are the focus of this business history, background, and SWOT analysis consisting of seven pages with sugge...

Cooling Off On Cuba

Since Fidel Castro took power, the United States has embargoed all trade and travel to Cuba. This research paper argues for normal...

Executive Report on Business Expansion in East or Southeast Asia

In nine pages an executive report for a hypothetical company that is considering business expansion to East Asia or Southeast Asia...

Conducting Business in China

In five pages conducting business in China since normalization of trade relations is discussed withe Boeing being the primary focu...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Europe and American International Business

In thirty five pages this paper explores in great detail US based businesses and their European prospects and consider how major A...

Former Eastern Bloc Nations and Their Business Attractiveness

In a paper consisting of seven pages the countries of Czechoslovakia, Hungary, and Poland are examined in terms of their economic ...

Post Communist Romania and Conducting Business

In eleven pages what needs to be known by a company considering conducting business with postCommunist Romania is examined with su...

Asia, Other Countries, and Business

In twelve pages essays consider overseas business. Eight sources are cited in the bibliography and please email if more detailed ...

Brazil and Toys 'R' Us

But the company is not sitting idle at home. It is in the midst of an ambitious campaign (which includes closing some older, less...