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Essays 91 - 120

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Expansion and Strategic Choices

In eleven pages this strategic choice case analysis features McDonald's and whether or not expansion is in its best corporate inte...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Product Placement and Job Design of McDonald's

related products on a ready cooked basis to members of the public. The service is designed to be fast and efficient and environmen...

ADA Standards & A Local Restaurant

were secure handrails on each side of this access. The writer noted that the access on the other side of the building went up a st...

McDonald's and Its Investments

Gunn, 1997). Many would concur with that evaluation as it was a short-lived burger choice. It seem as if at the time, its rival Bu...

The Future of McDonald's Corporation

day. If were doing a better job today than we did yesterday, providing them the great service, quality, cleanliness and value, tha...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

McDonald's in China; SWOT, PEST and Porters Five Forces Analysis

(just-food.com, 2006, (b)). The different culture may also be seen as a weakness as in some target markets United States may be f...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

MCDONALD'S AND BURGER KING AND MARKETING

been quite varied. In this paper, well examine some of the differences. Once major difference between the two chains is th...

MCDONALD'S -- AN INTERNATIONAL ANALYSIS

As time went on, the mission of both McDonalds corporation and franchisees involved standardization and consistency. Krocs belief ...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

Analytical Models and McDonald's

is a good chance that McDonalds will fare well because it has always had a winning strategy and many businesses have had problems ...

Afghanistan National Development Strategy (ANDS)

Security; Governance Rule of Law & Human Rights; Infrastructure & Natural Resources; Education; Health; Agriculture & Rural Develo...

Questions on Readings

long for Nandas friend to marry her son. Nandas article points out mating customs and attitudes are culturally based. While Nanda...

Management Functions Based on Personal Experience

been planned may not be accessible. In this instance, nothing is really lost. Plans that have been made can be recalled by memory,...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Fast Food Restaurants Burger King and McDonald's

that in this competitive capitalist society, the restaurant with the better product wins. That is true at least in theory. In look...

2 Questions on McDonald's and University Marketing

have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...

Syria and Franchises of Burger King and McDonald's

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

McDonald's Social Environment

In six pages this paper examines the importance of social environment in the restaurant industry in this case study of McDonald's....

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

McDonald's and Founder Ray Kroc

.221 inches thick and 3.875 inches wide, and weigh exactly 1.6 ounces, no matter what McDonalds the patty might come from (McDonal...

McDonalds and 2001 and 2002 Financial Performance

gaining a great advantage from their direct costs, but are then losing it with their other related costs, such as overheads. This ...

A Case Study in McDonald's

was spare, another association that has been formed with the brand name, as was the standard menu. The Big Mac, a core menu item, ...

Analysis of McDonald's

company (The American Forum for Global Education 2000). McDonalds now has greater than a 40 percent share of the fast food hambur...