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Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

MARKETING PLAN: CRG ASSOCIATES

base this study on commercial and high-density resident. Other things that would need to be considered are the location of...

A Look at the Subprime Market

higher and profits are lower that there is such an interest in this market. Over the years, as business grows, there needs to be...

EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

VIDEO GAME INDUSTRY - AN OVERVIEW

the 1977 launch of the Atari 2600 and its quaint two-dimensional game Pong, the demand really didnt take off until the late 1990s ...

Business to Business Transactions (B2B) on the Internet

business to business transactions is truly remarkable. It is not too bold a statement to say that the use of the Internet in busin...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

MARKET FORCES FOR ASSISTED LIVING

For every good or service, there are market and economic forces that regulate supply and demand. This is no different in the healt...

MARKET ANALYSIS: CANGO

a common question is "Can I find it on Amazon?" Given Amazons up-front dedication to pure play, it has developed the ecommerce mod...

KUDLER FINE FOODS - MARKETING PLAN

single-family homes (Population and Housing Estimates, 2010). The highest percentage of household income resides among those earni...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

Environmental and Energy Tax Provisions

the fact that a "tax credit reduces tax dollar-for-dollar," while a deduction "only removes a percentage of the tax that is owed" ...

How Has Net Impact Influenced Corporate Social Responsibility?

students by incorporating the concept of CSR into curricula. Net Impact - comprised of no fewer than one hundred twenty-five chap...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...