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Essays 151 - 180

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Organizational Systems of the McDonald's Fast Food Chain

The idea of serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

Wal-Mart Company Culture

controversial because of their human resource practices. Many employees are very loyal to the company and yet, they have had more ...

In Depth Look at Columbia Sportswear

fitting the customer head to toe. Currently the company has 12,00 retailers across the world, and employs 1,800 people, in additio...

Current Thinking and Management Issues Regarding Corporate Governance

sort through the shards of Enrons collapse, the concept of corporate governance can make a difference in many areas as it enhances...

Ethical Business

the government of the Netherlands began requiring businesses to improve the environmental footprint they left in the wake of condu...

ATandT

the goals and then to assign accountability for the performance of the steps. Objectives are identified that are quantifiable and ...

ANALYZING SOUTHWEST AIRLINES' CULTURE

really belong at this company. The only problem with the strategy is this - that not all employees like the idea of being "empower...

Student Submitted Case Study on ILI

consumers to obtain their good quickly. These elements were those that offered an advantage over other internet auction sites, t...

Styles of Leadership and Southwest Airlines

all senior level managers and executives are expected to get out in the field to talk with employees. Added to all of this,...

Great Men of Industry Andrew Carnegie, Cornelius Vanderbilt, James Duke, and John D. Rockefeller

In seven pages this paper discusses how the Industrial Revolution in America was shaped by these corporate kingpins....

'World Class Startup Ventures' Article Review

In five pages this paper explores the differences between small business entrepreneurship and corporate industries within the cont...

Global Trade Barriers and Overcoming Them

stronger currencies are likely to benefit to the greater extent, with the weaker countries only benefiting marginally in financial...

Multinational Corporation Management

place a company can gain a strong competitive advantage, understanding the many different cultural norms and the different ways of...

Fast Food Industry's Chicken Market

that will continue until 2005 (PG). One of KFCs competitors, Boston Market, came on the scene originally as Boston Chicke...

Coca Cola and Strategic Choice

In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and...

Overview of Global Human Resource Management

In twenty pages the increasing role of HRM in the global corporate landscape is discussed. Eleven sources are cited in the biblio...

Economic Integration and the Opportunities It Creates

In sixteen pages this paper examines global trade theory in a consideration of what corporate opportunities can be acquired throug...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

Change and Organizational Management

the scheme as being similar to that of a clock or an engine, one should think of a work environment as a model of living systems; ...

Risk Management, Security, and Communication

to inappropriate individuals or departments. This can perhaps best be illustrated by looking at the use of IT within a corporate s...

Asian Global Management Assumptions and Issues

But the survey also demonstrated that women were starting to infiltrate the ranks of upper management (Anonymous, 1999). In simila...

Global Corporate Identity of Nike

was tied to Asia (Labich and Carvell, 1995). Early in the companys history, Knight and a group of ex-athletes he had hired as top ...

Starbucks Case Study

us to the issue of competition. Starbucks has grown rapidly in America benefiting from a lack of any single chain being able to of...

Tate & Lyle; Company Analysis

Wright refining sugar. The partnership ended and when Henry Tate was joined by his sons the company became known as Henry Tate & S...

Moving Mountains by Leon Sullivan

In eight pages this autobiography by General Motor's first African American board member is reviewed and his global corporate infl...

Corporate Global Development and Globalization

This research report takes a look at a variety of literature on the subject. Economic liberalization is discussed along with globa...