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Essays 151 - 180

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Commercial Environment and Political Risk

helped to raise the awareness of this risk. Whilst it is known that there is often little that an individual company may do to imp...

Taco Bell Opening in the United Kingdom

In eight pages this paper discusses the relevant topics pertaining to the opening of a UK Taco Bell including costs, exchange rate...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Risk Management to Reduce Risk Through a Positive Culture

coordinated at a senior level, and the culture of risk management is promoted where everyone in the organization understand the ri...

Procurement Risk in a Defence Project

bring benefits that outweigh costs (ANAO, 2006). The commercial important is also shown when it is stated by the Defence Procurem...

Managing Projects

on perception, a difference of opinion may exist regarding a specific type of risk or its importance. The more complex the proje...

Balancing the Risks of Using Malathion to Reduce the Occurrence of West Nile Virus

When making decisions regarding risk reduction, potential risks will need to be assessed from all potential actions. The writer us...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

The Global Stock Market and Critically Evaluating its Efficiency and Inefficiency

reason for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are ...

External Environment And Dell

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

Environmental Risk Management

Environmental risk management is becoming in recent important within a commercial environment. This 14 page paper looks at a numbe...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

Vanguard Case Study - Exchange Rate Exposure

the U.S. market is worth its while economically. The question becomes, however, what will be the best aspect for this company. Qu...

Managing Risk for a new IT/IS Installation

it is entered, unless it requires some alteration for legitimate purposes. General training of the system use will incorporate t...

Risks Associated with the Funding of Foreign Trade with Companies in Bangladesh

trade tariff at 13%, but these are accompanied by many other barriers to trade, all of which increase the costs of trade, as well ...

Managing Risk in a Project - the Way Theory Relates to a Major Project

much of the line would utilise the existing infrastructure a measure that would not only help to reduce costs, but would also redu...

Events That Damage a Business

Businesses are at risk for many different disruptions. Natural disasters like hurricanes and tornadoes and human-made disasters li...

Vulnerabilities of Electric Companies

The paper presents an outline risk assessment for a firm that supplies electricity. The different types of operating risk are ide...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...