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Essays 391 - 420

Strategic Development of Fast Ship Company

but at half the price. The overall goals, for customers using Fast Ship would include a more cost-effective and efficient ...

Marks and Spencer Case Study

and skills into a previously former internally focused company. Vandevelde had been the CEO of Promodes, a French food retailer th...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

UK Low Cost Airlines

events of 9/11. This outlines the strategy to share codes for flights so that passengers may be sold addition tickets without for ...

Practically Applying Study or Knowledge

both of these branches of economics during the decision process" (McGuigan, Moyer & Harris, 2002, p. 5). An example lies in apply...

SME's Success or Failure Indicators

undertake formal strategic planning and as the failure rate is not this high this may not be as strong an indicator as initially e...

Low Cost European Airline Industry Literature Review and Categories of Information

a guide for the way Ryanair can compete in the future, but it is also an area of theory that can be used to identify the way the c...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

A Sample Dissertation on Low Cost Irish and UK Airlines

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Questions on Marketing and Strategy

positive purpose and worked to inhibit the formation of a corporate culture that gained the most from its employees. It is ...

ZUNE AND ITUNES-- A COMPARISON

on television talk shows, as opposed to entertainment (such as movies or videos). This suggests that Zune is being structured to a...

Overview of 5 Financial Tools

One choice available is to sell corporate bonds. Because investors are foregoing other opportunities, interest rates on corporate...

Overview of Interpretation Services

occurs when the interpreter is using a colleagues translation to translate from, rather than the speakers language; this is "relay...

Overview of Remote Sensing

long time. In the 1800s, "cameras were positioned above the Earths surface in balloons or kites to take oblique aerial photograph...

'Smart Car' Marketing

or services images. Kotler (2003) describes positioning as "the act of designing the companys offering and image so that they occu...

Traditional Flag Carriers and How They Are Affected by Budget Airlines

market and force companies that were competing in similar manners to reassess their marketing strategies in order to prevent loss ...

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

New Restaurant Strategic Plan

to meet the needs of South Beach Diet dieters. Grayson (2004) reported more than half of all Americans go on a diet each year to l...

Instrumentation Paper

step by step approach. The primary research will be based on a descriptive qualitative case study of Ryanair, using a case...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...

Coke's Brazilian Market and Planning Strategies

Coca Cola's strategic planning and now it is led to its Brazilian market domination are the focus of this report consisting of fiv...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Film's Subtle Advertising

In two pages this paper considers the subtle advertisements featured in the movies Back to the Future and E.T. There is no biblio...

Home Based Businesses and an Advertising Project on Money Management Software

In five pages this paper examines an advertising project designed to assist home based business with their banking and money manag...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Air Freight Business Plan for Strategic Marketing

In eleven pages this report discusses an airfreight business in a consideration of how a plan for strategic marketing can be devel...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...