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Essays 991 - 1020

Market Research and its Role in Small Business Development

The development of a small business and the role played by market research are the focus of this paper consisting of nine pages wi...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Life Cycle of a Product

In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and event...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

EMarketing and Business

In a paper consisting of eleven pages ecommerce business uses, its development, and how it can be advantageously marketed are disc...

Process of Product Development and Segmentation Concepts in Marketing

segments has been seen over many years. However, it has been argued that segmentation along these lines is too general. The use of...

Globalism, Technology, Capitalism, and Sport

transnational, those that promote the American way of life and "transmit American popular culture" across the globe (Keys, 2000). ...

Business Plan for Bold House Hotel

is sufficient furniture, but this is a little sparse ion each of the bedrooms, therefore the will be not be much new furniture req...

Borden's Theory and Marketing Mix Development

as more comprehensive that McCarthys 4 Ps. However the 4 Ps does simply these ingredients, bring them into four main categories; t...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Market Perception Diffferences in Hong Kong and London Regarding Levi Jeans

to China, a country that supplies a great deal of textiles to the world. However, when we look at these two markets, there may b...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

Analysis of an Advertising Age Marketing Article

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Community Stability, Global Warming and East Washington State

to use certain lands for planting or harvesting crops (Anonymous, 2004). Furthermore, about one-sixth of the total cost would come...

Developing Management Benefits

of dependency combines elements from a neo-marxist perspective with Keynes economic theory" (Reyes 2001). Common in countries of ...

Safety Audits, A Reflective Evaluation

and compliance audits. Unfortunately, many companies recognize the issue of risk management and its value after HSE accide...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

Toshiba Tablet PC Development and Marketing Environmental Analysis

The use of smaller and smaller lap tops was creating the bridge to table PCs and for many companies the move made use of small key...

Place Marketing in Urban Development

the investment take place and the area is improved. This improvement may be with more housing, more industrial or commercial units...

Case Study of Handspring

to look at the figures on an annual basis, not only on a quarterly basis in order to assess the progress. The first measure is t...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Asian Footwear and Development of a New Product

What is not so obvious is that it is also a hot market for sport footwear. Adidas for example reported a 22% increase in Asia, in...

Mercedes A Class and the 'Baby Benz'

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...

Student Case Study of Sorrell Ridge

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

Roche Diagnostics 'Customer Delight' Achievement

The very nature of the environment in which Roche products are used dictates that Roche products must be free of defects. One of ...

Comparative Analysis of Federal Express and United Parcel Service

Seattle, Washington by James E. ("Jim") Casey with a loan for $100 (UPS, 2002). The company used teenagers to delivery messages a...