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Essays 151 - 180

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Saudi Arabia and Apple Computers

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

E-Marketing Strategies for a Computer Company

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Computer Evolution from Mainframe to Distributed Systems

has been the most long-standing and still carries one of the worlds most recognizable names. Early History of the Industry...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Northern Africa and Dell Computers' Marketing

In five pages this paper examines Morocco as an attractive marketing location for Dell Computers in a consideration of its environ...

Dell Computers' Consumer Marketing

In seven pages this paper examines how Dell had had to shift its market from the business sector to computers and how the Internet...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

National or Global Solutions to the Financial Crisis?

of global economic governance barely exists"1 This appears to be a very valid approach, in other areas where impact of a particul...

Computer Viruses and Critical Thinking

do in order to combat this horrendous situation? First, in order to resolve the difficulty, the critical thinking model should be ...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Management : Principles & Roles

of Management, 2006). Fayol said these functions were universal; all managers performed these functions or tasks regardless of ind...

Global and Multi-Country Strategies

difference may be seen in the level of target market that may be available within the country, due to the economic development st...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Compaq Computer and Supply Chain Management

In six pages this paper examines Compaq Computers in a consideration of the company's supply chain management. Seven sources are ...

Comparison Between Compaq, Gateway, and Dell

* Speed = 1 GHz * RAM = 192 MB. * Hard Drive = 20 GB * Diagonal Screen sizes 15 inches * Installed Operating System = Windows Mill...