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Essays 361 - 390

Global Warming

any additional or lessened amount of water (How Things Work, 2007). At the same time, icebergs come from glaciers and with warmer ...

David Chu's Nautica International Retailers

The picture for Nautica continues to look rosy. The merger upped Nauticas generic channel management strategy by opening up distri...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Corporate Plan of Global Strategy and Early Internal Resource Assessment

into Europe. The companys history has been to scout out prime locations where their product is expected to thrive and then capita...

BBAC; Bank of Beirut and The Arab Countries

Banks and the association of the Lebanese banks (BBAC, 2008). The banks mission is "to understand the financial needs of its clie...

Water Pollution and a Mitigation Plan

and modern technology. The most basic water pollutants or contaminants include "oxygen using wastes, radioactive material, sedime...

Global and Multi-Country Strategies

difference may be seen in the level of target market that may be available within the country, due to the economic development st...

Environmental Analysis and Strategic Plan for Aer Lingus

In 2009 during the global recession Aer Lingus faced a number of challenges. The writer looks at the internal influences and the e...

Global Expansion

Best Coffee House executives need to explore the cultures in any region they are considering for expansion. One good source is Hof...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Multinational Corporation Management

place a company can gain a strong competitive advantage, understanding the many different cultural norms and the different ways of...

Samsung's Global Strategy

effective strategies to develop in international markets. Maximising resources and increasing market share logically, we can consi...

Marks and Spencer's International Strategy

approaches would be suitable for the multinationals needs. Acquisition in which only ownership changes would appear to be a solut...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...

The Globalization Strategy of Wyeth

for the stockholders with a strategy that diversified risk with presences in many different markets, a strategy that had operated ...

The Practice of Supply Chain Management and Logistics Management at McDonald's

the consistency and qualities of the inputs are also key to the delivery of this experience. The sale of food and beverage items...

Strategies and Change At Temsa Global

reducing the reliance on Mitsubishi and placing them in a stronger position. It was using this research and development capability...

International Business, Strategies and Issues

same level of centralisation. This is a selective centralisation, combined with decentralisation, usually facilitated by internal ...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

Global Strategy of Whirlpool

with different brands emphasised in each market, such as the World washing machine in Asia and the formation of a strategic allian...

Global Strategy of Wal Mart International

own, 2002). "Wal-Mart also owns a 35% interest in Seiyu, Ltd. with options to purchase up to 66.7% of that company. Seiyu operate...

Strategy and International Investments of Time Warner

corporate cultures. They have in fact been quite aggressive. For example, Time Warner had demanded big chunks of revenue and contr...

Nestlé's Global Strategy

of individuals reach ages at which they consume fewer calories and less pre-prepared food. The student writing on this topic shou...