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Essays 991 - 1020

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

COCA-COLA AND THE MARKET

in 200 nations (Murray, 2008). Ironically enough, the company doesnt do its own bottling, though it does own 35% of Coca-Cola Ente...

The Performance of Yahoo! 2007 - 2008

by January 2008 this had reduced to 19%. Bu feburary there was an even bigger falls as Yahoo! market share fell to 17.6%, they ar...

Selling Clothing Accessories in London; Research Results and Financial Plan

this market. The London market is one of the areas where there is still demand, it is a focal point for regional...

SEGWAY, PRICING AND MARKETING

2006). However, at $5,000 the Segway is not a cheap product. Its out of reach of all but the upper middle class to wealthy populat...

Internal Influences on the Marketing of Harpers Bazaar Magazine

however, in some instances it is also possible to bring in that expertise. Harpers Bazaar brings in some expertise with special f...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Multinational And Transnational Corporations

centralized and which will be decentralized (Sawaya 1991). One fact that is important to be aware of is that "Economists are not ...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Global Politics Featured in Short Essays

In eight pages short essays, answers, and reactions to global politics' issues including the significance of Latin American econom...

New World Strategies

society and state became victorious." (Fukuyama "page 2"). That victor, as Fukuyama believed were liberal democracy and the resul...

The Legal and Economic Ramifications of Global Warming

the accepted theory that manmade CO2 emissions are the cause has any basis in reality. It is only with some understanding of this ...

Apple; Marketing and Organization

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

Global Warming: Liberal Perspective

spite of the fact that China has attempted to address its number of people, there is no denying how this huge nation requires a si...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

THINK GLOBAL, ACT GLOBAL OR VICE VERSA: A DISCUSSION ABOUT STANDARDIZATION VS. LOCALITY AMONG MNCS

to operate quite successfully in different countries. In this paper, well attempt to examine the literature and examples t...

Global Branding And Global Brands

a few years ago. Consumers are not as willing to accept a brand if the company itself does not have a clean record. Creating a gl...

Global Warming and Global Health

global warming associated with an increase in environmental pollution from greenhouse gases could lead to an expanded range of ano...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...