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Essays 361 - 390

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Second Largest Discount Retailer

The second largest discount retail company is Target. This essay provides a competitive analysis of Target Corporation. Included a...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Wyeth Global Strategy

organization appears to be satisfied that the goal is reached, with the organization operating in a unified manner across the glob...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Corporate Social Responsibility Subjects

warming, it is generally accepted that greenhouse gas emissions are a significant contributory factor, and many firms are seeking ...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

The Italian Footwear Industry

The writer looks at the Italian footwear industry using Porters diamond model, looking at factor conditions, demand conditions, re...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

Critical Summary of Articles on Global Warming

This research report takes a look at a variety of literature on the subject. Global warming and what it signifies in respect to cl...

Wall Street Journal and Marketing

ODonnell has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont wa...

The Lack of Rights of Children due to Globalization

to be sold for the greatest amount of profit in the "First" world. According to Clifford (1994), in Pakistan, girls as young as t...

Chemical And Biological Weapons: Dangers Posed To Human Existence

in 1984 with the implementation of its first agent. "Irans motives for seeking nuclear weapons stem from its rivalry with Iraq, f...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

The IMF and Global Monetary Systems

investors and private lenders ended up sending a total of $1.2 trillion to emerging economies, which ranked as six times larger th...

Post World War and Cold War Economic and Political Impacts

(5). Therefore, when the wall dividing East and West Germany was finally torn down, it is clear why this was such a powerful symb...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Magnetic Disc Storage Industry and EMC

and disk drives are available in many different types and sizes. The so-called floppy disks are diskettres that are used in person...

An Examinations of Taliban: Militant Islam, Oil and Fundamentalism in Central Asia by Ahmed Rashid

most significant cons, according to critics, is President Bushs imperialist implication. Since the events of October 11th, Presid...

Strategy and Position of British Airways

can see a economy gained in the use of the assets and the cost of the cargo operations is marginal, enhancing to overall profitabi...

Stability and Prosperity and a Globalized World

Imperialism as it exists in the United States is one issue given attention in this well crafted paper. How China is faring in this...