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Essays 361 - 390

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Overview of Global Account Management

there are many drawbacks to it as well (2001). How might a company know if global customer management is conducive to their style ...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Global Terrorism

in the late 1990s, little was actually done to stop them. 9/11 Changed Our Goals and Strategy US goals just after 9/11 were to d...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Global Warming and Sea Level Rise

the Institute for the Study of Planet Earth at the University of Arizona in Tucson, and his colleagues have developed computer mod...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Joint Ventures, Global Trade, and Their Reasons

the product lifecycle stage in the growth phase and there in a great demand (Thompson, 1998). This may be seen as the case in the ...

Overview of Global Automotive Industry

based in Germany and is the worlds largest carmaker in sales (Hoovers (a), 2002). Sales for the year ending 200 were $152.4 millio...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Overview of Important Global Issues

In six pages significant global issues including DNA selection of baby sex, deforestation, euthanasia, family, divorce, genetic en...

Child and Adolescent OCD

In eighteen pages Obsessive Compulsive Disorder is examined in an overview of the diagnosis as described in DSM IV with a literatu...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Overview of Iceland

In twelve pages this paper presents a global trade overview of Iceland in a consideration of its society and economy. Ten sources...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Overview of Global Investment

International investment is the focus of this paper consisting of twelve pages including investment obstacles, political risks, be...

India's Footwear Industry

They have been instrumental in increasing production and sales of leather accessories and have played a major role in reinventing ...

Effects of Overpopulation

In six pages this paper considers the environmental effects of overpopulation in an overview that includes such topics as ecologic...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Global Language English?

partnerships, English became a political language. The expansion of American business interests in the Third World further suppor...

Overview of Global Higher Education

Altbach (2002) also reflects the views of a number of other theorists, who argue that there is an imperative for the globalization...

Overview of Global Strategic Planning

the corporate objectives and quantify goals, formulate strategies and make tactical plans (Ball et al, 2004). The environment has...

History of the Voice of America

probably resulted in more long-term and far-reaching socio-political and socio-cultural consequences than any other war in history...

Power Status of the United States

varied. Many of these factors of course revolve around the face of our government itself and the factors influencing this governm...

Definition of a Global City

Global cities act as pivotal points where people meet. And not only are global cities found, but global regions exist as well. Sas...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Overview of Global Warming

In five pages this paper discusses how developed and developing countries are dealing with the growing problem of global warming. ...