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Essays 361 - 390

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Power Status of the United States

varied. Many of these factors of course revolve around the face of our government itself and the factors influencing this governm...

Overview of Global Strategic Planning

the corporate objectives and quantify goals, formulate strategies and make tactical plans (Ball et al, 2004). The environment has...

History of the Voice of America

probably resulted in more long-term and far-reaching socio-political and socio-cultural consequences than any other war in history...

Definition of a Global City

Global cities act as pivotal points where people meet. And not only are global cities found, but global regions exist as well. Sas...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Admission Essay for Global Fashion Management

own work experiences: My work experience over the past five years has supported my understanding of the international fashion wor...

Global Labor and its Importance

which loom large and affect doing business abroad. Each nation around the world possesses a government type and while many are d...

Tate & Lyle; Company Analysis

Wright refining sugar. The partnership ended and when Henry Tate was joined by his sons the company became known as Henry Tate & S...

Amnesty International and Social Justice

of Human Rights (Khan, 2006). Its mission has evolved from blanket support of human rights to targeting specific abuses such as g...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Global Warming

course, the change that will occur as a result of increasing temperatures is not in dispute. If temperatures continue to rise, it ...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

WYNN RESORTS, A BACKGROUND AND A SWOT ANALYSIS

(Ruiz, 2006). Wynns stake in the Golden Nugget helped bring the vintage gambling hall up-to-date, and his Treasure Island ended up...

Logical Fallacies: Glenn Beck on Global Warming

attention in the media or grant money to continue their studies. If this were true, then these scientists would not even be known...

A New course on Global, Multicultural Aspects of Psychology

the teaching of psychology can be seen through an understanding of Black and Feminist perspectives as they can influence psycholog...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

THE CONCERNS OVER GLOBALIZATION

concept of globalization becomes clearer if used in an economic context. Basically, globalization is the concept by which countri...

Global Warming and Sea Level Rise

the Institute for the Study of Planet Earth at the University of Arizona in Tucson, and his colleagues have developed computer mod...

Global Terrorism

in the late 1990s, little was actually done to stop them. 9/11 Changed Our Goals and Strategy US goals just after 9/11 were to d...