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Essays 421 - 450

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

BOTSWANA: AN OVERVIEW

government (CIA World Factbook, 2008). Khama is a member of the BDP (Botswana Democratic Party) Central Committee, which is consid...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

Child and Adolescent OCD

In eighteen pages Obsessive Compulsive Disorder is examined in an overview of the diagnosis as described in DSM IV with a literatu...

Overview of Important Global Issues

In six pages significant global issues including DNA selection of baby sex, deforestation, euthanasia, family, divorce, genetic en...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Overview of Iceland

In twelve pages this paper presents a global trade overview of Iceland in a consideration of its society and economy. Ten sources...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Current Events in Auditing Information Technology

(The Institute of Internal Auditors, 2009a). Auditing problems revolving around extensible business reporting terminology will be...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Effects of Overpopulation

In six pages this paper considers the environmental effects of overpopulation in an overview that includes such topics as ecologic...

Overview of Global Investment

International investment is the focus of this paper consisting of twelve pages including investment obstacles, political risks, be...

India's Footwear Industry

They have been instrumental in increasing production and sales of leather accessories and have played a major role in reinventing ...

Overview of Global Temperate Evergreen Forests

which can penetrate, and thus allow photosynthesis for the forests floor plants (2001). The appearance of small, cold-blooded anim...

Overview of Global Human Resource Management

In twenty pages the increasing role of HRM in the global corporate landscape is discussed. Eleven sources are cited in the biblio...

America and the Importance of Trademarks

In ten pages this paper discusses global trade and commerce in an overview of the role played by trademarks nationally and interna...

July of 2001 G8 Summit in Genoa, Italy

In eight pages global policies, environmental issues, and poor country assistance are discusses in this overview of the July 2001 ...

Multimedia and Communications' History

the greatest change has been in respect to communication. Communications as it exists today has revolutionized business practices ...

Rational Emotive Behavioral Therapy and Marilyn Monroe

grandmother were institutionalized when they died and her mother spent most of the rest of her life in a mental institution (Towso...

Global Religious Perspectives on the Soul

out the names of his ancestors" (Hauser, 1990). Every eight days, the tribal chief ritually provides a full meal for all the ance...

Creation and Development of the Universal Music Group, Formerly Known as MCA

independent music publishing giant Rondor Music in the summer of 2000 from its co-founders Herb Alpert and Jerry Moss, it became t...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Global Problem of Women as Victims of Violence

These lost days, lost days that have the potential to represent some twenty percent of a womans life, leave many psychological and...

Global Economy and the US Deficit

in other countries (2000). Simply put, a budget deficit exists when spending exceeds revenue (Wikipedia,, 2005). In 2003, 47 pe...

The Global Trade Watch Organization

globalization issues" (Global Trade Watch). Globalization issues include such things as food, health and safety and environmental...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...