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Essays 421 - 450

History of the Voice of America

probably resulted in more long-term and far-reaching socio-political and socio-cultural consequences than any other war in history...

Power Status of the United States

varied. Many of these factors of course revolve around the face of our government itself and the factors influencing this governm...

Definition of a Global City

Global cities act as pivotal points where people meet. And not only are global cities found, but global regions exist as well. Sas...

Overview of Global Strategic Planning

the corporate objectives and quantify goals, formulate strategies and make tactical plans (Ball et al, 2004). The environment has...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Multimedia and Communications' History

the greatest change has been in respect to communication. Communications as it exists today has revolutionized business practices ...

Rational Emotive Behavioral Therapy and Marilyn Monroe

grandmother were institutionalized when they died and her mother spent most of the rest of her life in a mental institution (Towso...

Global Religious Perspectives on the Soul

out the names of his ancestors" (Hauser, 1990). Every eight days, the tribal chief ritually provides a full meal for all the ance...

Creation and Development of the Universal Music Group, Formerly Known as MCA

independent music publishing giant Rondor Music in the summer of 2000 from its co-founders Herb Alpert and Jerry Moss, it became t...

Definition and Overview of Global Flows

for example are far easier when technology allows for that information to be transmitted immediately as opposed to taking days or ...

Overview of Global Human Resource Management

In twenty pages the increasing role of HRM in the global corporate landscape is discussed. Eleven sources are cited in the biblio...

Overview of Global Temperate Evergreen Forests

which can penetrate, and thus allow photosynthesis for the forests floor plants (2001). The appearance of small, cold-blooded anim...

America and the Importance of Trademarks

In ten pages this paper discusses global trade and commerce in an overview of the role played by trademarks nationally and interna...

July of 2001 G8 Summit in Genoa, Italy

In eight pages global policies, environmental issues, and poor country assistance are discusses in this overview of the July 2001 ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Overview of Global Diversification

as gained. The U shape model of Capar and Kotabe, (2003), may be a partial explanation, with different firms studies being at diff...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...