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Essays 451 - 480

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Global Warming and Sea Level Rise

the Institute for the Study of Planet Earth at the University of Arizona in Tucson, and his colleagues have developed computer mod...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Global Economy and the US Deficit

in other countries (2000). Simply put, a budget deficit exists when spending exceeds revenue (Wikipedia,, 2005). In 2003, 47 pe...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

The Global Trade Watch Organization

globalization issues" (Global Trade Watch). Globalization issues include such things as food, health and safety and environmental...

History of the Voice of America

probably resulted in more long-term and far-reaching socio-political and socio-cultural consequences than any other war in history...

Power Status of the United States

varied. Many of these factors of course revolve around the face of our government itself and the factors influencing this governm...

Definition of a Global City

Global cities act as pivotal points where people meet. And not only are global cities found, but global regions exist as well. Sas...

Overview of Global Strategic Planning

the corporate objectives and quantify goals, formulate strategies and make tactical plans (Ball et al, 2004). The environment has...

Global Citizen/Global Citizenship

and Seneca all promoting universal laws and in 90 A.D., Epictetus said "Consider who you are: to begin with, you are a human being...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Global Warming and the Aviation Industry

formed as a result of the emissions (CAA, 2009). The fuels used by aircraft is the main problems. Aviation fuel is made up mostl...

Development of Global Human Resources

are also accustomed to doing business with U.S. firms and many travel regularly to the United States. Most speak English. In add...

Business Profile of Taiwan

The natural hazards in the area are typhoons and earthquakes (CIA, 2003). The history of Taiwan as it is known today starts in 18...

Global Language of English

speak English at some level of competence, and it would be counter-productive to try and establish another language as the one whi...

World Politics

"new public management" as a way of better administering policy. Beate Kohler-Koch has seen the transformation of governance as af...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

World Events, Bias, and Religious Prejudice

In seven pages this paper discusses such global events as sect to established religion transition, Medieval Christianity and Europ...