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In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

influence consumers perceptions, attitudes and buying preferences. Luxury brands and their impact on consumers has also been inves...

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...