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Essays 91 - 120

Past Ten Years of Nike

In nine pages this paper discusses Nike's actions over the past decade in a consideration of global strategy, competition, resourc...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Global Warming vs. Terrorism

may well still be in favour of what he refers to as extreme action....

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Sprint's E-Commerce Strategy

2004). 2. E-Commence Strategy The company has a very string presence in the internet. The aim is to promote the business as well ...

Multinational Corporation Management

place a company can gain a strong competitive advantage, understanding the many different cultural norms and the different ways of...

Marks and Spencer's International Strategy

approaches would be suitable for the multinationals needs. Acquisition in which only ownership changes would appear to be a solut...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Case Study on Global Marketing

weaknesses of Reebok International are diverse and interesting This American based firm sells anything sports related from ...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Global Business Strategic Concepts

only communication possible between company branches in different companies were short, unreliable telephone conversations and sur...

Howard Schultz and Starbucks Leadership Strategy

By 1985 he has managed to convince the founders of the coffee company that it is worth trying out the new format of a coffee bar. ...

Strategy and International Investments of Time Warner

corporate cultures. They have in fact been quite aggressive. For example, Time Warner had demanded big chunks of revenue and contr...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Software Industry Exporting Decisions

In forty five pages the software industry is featured in this focus on export industrial decision making with increasing internati...

The Way in Which Technology and Telecommunications Have Transformed Urban Spaces

This 14 page paper discusses the way in which technology and telecommunications have transformed the urban environment, which is w...

Human Relations Issues

In 6 pages this paper discusses global communications and cross culturalism as they relate to business and influence human resourc...

Criminal Justice and Various Educational Strategies

appropriate way students are able to obtain a full and eclectic spectrum of what is being taught. Of course, not every subject ne...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Global Benefits and a Case Study of Johnson and Johnson

that judge how savvy the manager is regarding international trade. In undertaking the recruitment o staff in this way it is...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Strategy of Terrorism

In six pages this report discusses contemporary global relations in an assessment of whether or not terrorism represents a strateg...

Strategic Overview of Wal Mart

In six pages this paper discusses Wal Mart's national and global strategies with the United Kingdom a major focus. Six sources ar...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Basics of Strategic Market Management

against Cuba and there are McDonalds in Beijing, we know that all the old standards and rules of marketing have been broken down a...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...