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Essays 391 - 420

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

A Historical Analysis of Terrorism

the PLO or an Israeli group bombs the other, they are continuing to wage war. Of course, the tactics are equated with terrorism ra...

Reardon Plastics and Human Resources

parts: defining performance, measuring performance and providing feedback in terms of performance information (Noe et al, 2002). I...

Multinational Corporation Management

place a company can gain a strong competitive advantage, understanding the many different cultural norms and the different ways of...

Stability and Prosperity and a Globalized World

Imperialism as it exists in the United States is one issue given attention in this well crafted paper. How China is faring in this...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

Literature Review on Mercury and Air Pollution

priorities since it affects people of all ages and classes. Unfortunately, ridding the world of mercury air pollution is no...

Overseas Expansion

Most likely, the subsidiary either will transfer all of its non-operating income to the US parent or will retain all or part of it...

Case Study of the International Strategy of Whirlpool

The global home appliance industry is large and fiercely competitive. It is also segmented according to price and design in differ...

Abuse and the Elderly

In eight pages the global aging population issue is discussed with elder abuse laws, increasing incidences of abuse and neglect, a...

Nursing and Global Perspectives

on a global scale. Therefore, for nurses to succeed in the complex world of the twenty-first century, many authorities feel th...

Poverty and Structural Inequalities

to adopt American social models, and consider how appropriate the American welfare-to-work system has been in dealing with British...

July of 2001 G8 Summit in Genoa, Italy

In eight pages global policies, environmental issues, and poor country assistance are discusses in this overview of the July 2001 ...

20 Years of Important Environmental and Political Events

Century. This collapse has resulted in numerous world developments. One of the most important has been the attempted transition ...

Global Poor and Rich Gap is Growing Wider

the hope must be that it is not too little too late. British Children and Poverty Davies (1998) wrote an essay for New Statesman...

Freedom of Speech, the Internet, and Legal and Social Issues

There are a number of issues involved in the question as to whether or...

Avon's Global Operations

independent contractors to act as representatives and salespersons worked well when more women stayed home. The company believed t...

Howard Schultz and Starbucks Leadership Strategy

By 1985 he has managed to convince the founders of the coffee company that it is worth trying out the new format of a coffee bar. ...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

Air Express International's Growth II

In thirty pages this paper analyzes AEI's growth less in terms of financials than on such issues as global expansion, acquisitions...

Economic Understanding in the 21st Century

even now leading to a resurgence in the popularity of Keynesian economics. In addition to this influence upon economic thought an...

Questions on Financing and International Bond Issues

the secondary markets. If the issue is a large issue it is likely that any underwriter will look to spread the risk with the us...

Global Links and Australia

in the Singapore-Malaysia area, the arrangement obligates members to consult in the event of external threat and provides for stat...

Aspects of Global Expansion

results and it can also be costly. Once goods are produced they need to be exported to the country concerned. This may...

The Expansion of a Business Operation Internationally

both regionally and internationally through their mail order company (Calendar Islands 2010). Political Economies Two economies...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Global Joint Ventures and the Management of Risk

focus now than at any time in the past. While that global presence contributes to the success of all segments of a specific organ...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...