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Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Anti Globalization Supporters and the Non Governmental Organizations' Global Network

all the member NGOs there is also Executive Committee of Non-Governmental Organizations, and also the United Nations as this is a ...

Globalization and Marketing Question

have less well-developed sources of market information than are available in the US: "it is often difficult to locate research da...

Europe and Globalization

In eight pages this paper discusses global trade and Europe's role with such topics as World Trade Organization policies and trade...

Review of Globalization and Religious Fundamentalism by William H. Swatos, Jr.

located not only in individual sentiments, but also in many world institutions" (Swatos 288). That globalization, fundamentalism ...

Environmental Issues and Globalization

In eight pages this paper considers the environmental devastation of increased global oil spills and examines the political impact...

Globalization and the Euro Currency

In six pages this paper discusses the impact of a common Euro currency in a consideration of its unification and global monetary e...

Corporate Global Development and Globalization

This research report takes a look at a variety of literature on the subject. Economic liberalization is discussed along with globa...

Diawara and Appiah on African Globalization

In a paper consisting of 5 pages Africa modernization is seen through the texts of Kwarme Anthony Appiah's 'In My Father's House' ...

TV, Ideology, Reception of Audience, and Globalization

In seven pages this research paper analyzes how Marshall McLuhan's television predictions have been fulfilled through the spread o...

Globalization, Banking, and Mergers

of Chase Manhattan Corporation and Chemical Banking Corporation in 1996 has become the benchmark for corporate financial mergers. ...

Globalization, Gross Domestic Product, and the Business Cycle

In eleven pages these three significant concepts are analyzed with the uses of various tables and charts. Seven sources are cited...