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Essays 1981 - 2010

World Market Ideologies

The individual would be bound to uphold agreements that would be necessary to ensure the continuance of any relationships that dev...

Market Research and Health Care

In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...

Free Market Economy and Government Intervention

In five pages this paper examines the United States from the presidential administrations of Theodore Roosevelt to Franklin D. Roo...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

A Euro Disney Marketing Flop

It should come as no surprise that foreign consumers are not always interested in the same products that Americans find irresistib...

Dentist's Services Marketing

In five pages this paper considers research regarding the marketing of dental services. Four sources are cited in the bibliograph...

Free Market System Benefits

ideas, promote them, continually innovate and contribute mightily to improving the standard of living of the entire nation. It al...

Connection Between the Economy and the Stock Market

In eight pages the connection that exists between the economy and the stock market is discussed. Eleven sources are cited in the ...

Direct Email Internet Marketing

their changing environment or face extinction, a world in which organisms must continue to grow in a profitable direction and deve...

Export Markets and the Significance of Distributors and Overseas Agents

In five pages this paper argues that overseas agents and distributors are important export market components that need careful cor...

Internet and Digital Music Marketing

In ten pages the evolution of digital music and the internet are discussed from a marketing perspective with Napster's demise amon...

Issues of Service Quality and the Marketing of Transportation Services

the transportation into a product that is wanted rather than bought on price (Hooley et al, 2003). This will mean having the right...

Cyber Cafe 'Coffee Connection' Marketing Plan

embrace diversity as a main stay of our business. Coffee Connection will pursue and achieve the highest standards of excellent to...

Marketing of Diet Pepsi from 1995 to 2005

would impact the way in which the brand would be perceived or sold or impact on competing products. Brownie (1994) argues that thi...

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

2 Types of Market Structures

scale" is the term used to describe the phenomenon by which individual units of anything become cheaper as more units are manufact...

Small Scottish Hotel Marketing Plan

However, the majority of this is located in the south, with the figures dropping to below a proportional level in Scotland. The co...

Marketing Success of Gucci

of Gucci the product is that of fashion, deigns have to be attractive to the target market in order for any long term success t be...

Currency Markets and the Foreign Exchange

help "stabilize the value of their money" (Schnarr, 2004). "By pegging it to a more stable currency ... a country can stop their ...

Young Mothers and the Marketing of Pharmacy Services

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...