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Essays 61 - 90

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Women's Equality and the NOW Role

women who historically have been kept in lesser paying positions and, even when they managed to work their way into better positio...

Richard Hall's Patriots in Disguise

In three pages this paper discusses women in Civil War combat within the context of Hall's book and examines women's significant r...

Women's Baseball Leagues in Historical Context

Rights Convention in Seneca Falls, New York in 1848 for example (Roberts, 2005). The womens movement had begun and baseball was an...

Too Few Women Senators

Historically, very few women have has access in the political arena. This is beginning to change. While there are more in both Hou...

Women's Participation in Traditionally Male Sports

of the females role in society, which confined women exclusively to the home and the roles of wives and mothers, lingered well int...

The Long Struggle for Women’s Rights

10 12 2700 words ONLY is a little over 9 pgs!!! 11 14 3037 (5-10-10) 3150 12 15 3375 13 16 3600 14 18 15 19...

Retail Automotive Industry

in sales over July 2006 (Merx, 2007) and Ford experienced a 19 percent drop (Collier, 2007). In fact, Fords overall car sales drop...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Hurricanes

a state where it cools very quickly as one gets higher (What is a hurricane?, 2008). "Also, the wind must be blowing in the same d...

Technology as a Societal Addiction

weapons of mass destruction that are the center of world controversy today reflect that fact. These weapons do exist and they exi...

Wives Who Tire of or Become Bored with Their Mates

In five pages this paper examines why wives grow tired of their husbands and leave them in an application of a philosophical argum...

Israeli Prime Minister Benjamin Netanyahu's 'Hard Line' Stance Regarding Arabs

In five pages this paper discusses the Prime Minister's controversial position regarding allowing growing numbers of Jews to settl...

Contemporary Law v. Pre 1700 Law

of settling a dispute. In fact, during King Henry IIs reign (1133-1189), "no other legal means was recognized for the settlement ...

The Changing Middle East and the Feasibility of Trade

This 7 page paper discusses changes that have taken place in the Middle East with regard to their impact on international trade in...

Society is Not Threatened by Nontraditional Families

In five pages this paper discusses that nontraditional families are not a national threat and children who grow up in them are und...

Latin America and Africa Needs of Finanicial System Reform

to achieve and maintain without effective financial system structures, yet without economic growth there is little reason for plac...

Pet Care Industry

As stated, the pet food industry already generates more than $53 billion in sales; accessories and nonessential services (i.e., ex...

Pakistan, India, China, and Growing Cotton Growing

just one example of how globalization significantly impacts the cotton trade. World trade talks that recently occurred in ...

Ireland's Circular Income Flow Examination

statistics as best as were able to, in order to bring a little more clarity into what were discussing from an economic point of vi...

Nationalism and Soccer

and "when athletes from different nations compete and their fans support them, there emerges a bond that can be understood only wi...

United States and Azerbaijan 2004 National Security Strategy

a national infrastructure, including law enforcement and anti-terrorism military, aided by the U.S. Resolving these issues...

In Support of U.S. Health Care That is Universal

go without. They avoid doctors and the system entirely and they know that one accident or serious event could wipe them out. In ...