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Essays 271 - 300

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Apple and Dell, Supply Chain Management

levels of attention is that of supply chain management (SCM). Supply chain management deals with the movement of goods fro...

Blue Nile Inc.

of Porters Five Forces model can be used to assess the industry and the firms ability to compete in that industry, the way the fir...

BCG Analysis of Apple Inc.

growth. With this background a useful way of examining the company to understand its current position is with the use of a Boston...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

APPLE, STEVE JOBS AND STRATEGY

35-year run. Though Apple II was easy to use, it was soon swamped by IBMs personal computers, which were a lot less expensive. Fol...

The Strategy and Performance of Apple Inc.

with they launched in 1978; the Apple II was one that had worked towards this vision; it was a computer that could be used straigh...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

Gap Inc Position and Potential Strategy

a single store. The company went to the stock exchanges in 1976, issuing 1.2 million shares. The company philosophy is shown the f...

MICROSOFT INC.AND THE SUPPLY CHAIN

on paper, words were typed on cathode ray tubes, then stored on floppy disks. Apple was another that dove into the computer realm ...

Case Study of Hendrick and Struggles International Inc.

competition was emerging in the form of online recruitment businesses where searches could be performed on existing databases in a...

Stainless Steel Studios Inc.; SWOT Analysis

will always be a high level of dependence on key personnel within the company. They are needed in order to undertake the developme...

Ford; Internal Analysis

would allow the company to take advantages of economies the scope and scale due to the internal systems of communication and manag...

Student Supplied Case Study on Royal Express Inc.

the assessment that they are doing well in these summer months. We may also argue that with this high level of business in the sum...

Strategic Business Approach Differences of C.K. Prahalad, Gary Hamel, and Michael Porter

In twenty nine pages this paper contrasts the business strategies espoused by University of Michigan's C.K. Prahalad, London Schoo...

Apple Computer Innovations

for Apple products. The Xcode developer is the most used. Apple says this is tightly integrated with the Cocoa and Cocoa Touch fra...

The Financial Performance of Popular Inc. 2006 to 2010

1893 and is the leading banking institution in Puerto Rico with a wide network of 193 braches as well as 637 automatic teller mach...

Problem in the Sun Inc. Team

be resolved, but they may be seen as part of the larger difficulties that are present in this cross boarder team. To assess the pr...