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Essays 391 - 420

TiVo Case Study

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

The Case of Elseve

France Elseve is the market leader, giving it a leadership position and potentially facilitating some economies of scale. The comp...

Improving Corporate Governance and Supervision in New Zealand

ensuring that the board and the audit committee are independency (Bell Gully, 2010). The code sets out the best practices in a t...

Marketing Strategies - Their Importance and Potential Obstacles

of management. This is because that level of management is responsible for defining the mission, values, and culture of a given or...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Eli Lilly in Europe

for the distribution of the products, with the ability to raise the prices. It may be argued that the main market was the US and r...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Expansion Strategy for The Innovative Paint Co.

outlets, that the existing target market also goes shopping in other stores for paint,. As such the firm should also consider sell...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Designing a Faster 888X; Project and Business Considerations

demand. This is a model that is the equivalent of the systems design seen in the Taguchi robust design hierarchy (Anderson, 2001)....

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

eBay Inc. Strategy

In eight pages this paper examines the successful Internet auction website in a consideration of eBay's tremendous growth and stra...

Midwestern Discount Meijer Inc. and Its Strategy

In five pages this paper examines the Midwestern discount store chain in a strategic consideration that features a SWOT analysis. ...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Strategy Plan for a Regional Water Bottling Company

a strong connection, the example the thistle and Scotland for a Scottish regional company, or a moose head for a Canadian company....

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...