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Essays 511 - 540

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Strategies for Stock Market Investments

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Expanding Global Supply Chains into New Markets

convergence. There are also other factors are work, increased costs of transportation and concerns regarding the damage of global ...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Business Plan; Azam in Canterbury

advantage of differentiation in terms of the food that is offered and control costs so that the restaurant is profitable, this is ...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Coca-Cola Marketing Issues

not meeting todays consumer demands for healthier beverages and more environmentally-friendly products. Foust (2005) reported that...