SEARCH RESULTS

YOU WERE LOOKING FOR :Guess Inc New Marketing Strategy Development

Essays 1261 - 1290

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Marketing Case Study: Triviation

This 6 page paper is a case study of a game called Triviation. The writer also discusses marketing strategy. There are 3 sources l...

Taiwan and the Potential of Asset Backed Securities

studying the models and then comparing the way that Taiwan is developing should then give two valuable results. Firstly an indicat...

Marketing Plan for Tiffany's

the popularity of any given item . . . but not necessarily in that order. Shopping and consumption have become tied up with far mo...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Literature Review on Customers and Marketing

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Fashion Marketing and the Effects of Technology and Economics

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

Definitions to Business Terms

then making sure the product is distributed in a fashion that is can be it for consumers to purchase. Unlike many business theori...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Single European Market and its Political and Economic Implications

most well known and has had the greatest impact on the community. The Maastricht treaty laid down many of the integration requirem...

Organizational Development

and large companies alike in a range of different sectors. The market position adopted by the company will also be influen...

Voluntary Group Marketing

profiles together. The importance of this variable means it should be present at the beginning, but will not be used until the ana...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

MetLife Management

a systematic approach to making not only the structural changes required of a public company, but consciously setting about alteri...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

A Competitive Advantage Analysis

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...

Global Sources and Interfaces

may also be seen in constant conflict, with different departments demanding different things, from new designs to standard compone...

Computer Security Business Marketing Plan

ways to market your own business. In starting a new business probably the single most important thing that one can do is to creat...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Essays on Economic Topics

rational minds could control the situation for the common good (Kleisen 07B). Studies by the World Bank and other academic groups...

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

UK Football Club Manchester United and its Marketing Success

additional dividend is approved (Manchester United, 2002). This will give a dividend yield of 3%. In terms of performance there ar...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...