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Overview of Ericsson Inc.

In five pages this Swedish telecommunications manufacturer is examined in a comprehensive overview that includes a SWOT analysis a...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Overview of Canada's Grand National Apparel, Inc.

In eight pages this paper considers Grand National in a discussion of ethical practices, social responsibility, and activities bot...

An Office Depot, Inc. Investigation

In seven pages the historical and current financial positions of Office Depot are considered in order to gain a financial perspect...

Financial Analysis of SBC Communications Inc.

In eight pages a financial assessment of this telecommunications corporation that includes its past and present performance is pre...

Record Companies versus Napster Inc.

In ten pages this research paper discusses the changes being made to the record industry as a result of Internet technology and th...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Champion Inc. Total Quality Management and Reengineering

In five pages this paper discusses Champion in a consideration of TQM and information technology reengineering with management bei...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Financial Markets in Australia Analyzed

It is important to understand that the Reserve Bank of Australia is Australias central bank, responsible for setting monetary poli...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Operating Method of Salton, Inc.

In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...

Future of the Stock Market

In five pages this paper anticipates what the stock market's future activity might be. Six sources are cited in the bibliography....

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Overview of Illinois' Tellabs, Inc. Telecommunications Manufacturer

specialty telecommunications equipment for fledgling competitors to AT&T and independent telephone companies. Tellabs first truly ...

Examination of Ben and Jerry's Homemade Inc.

In a paper consisting of five pages the company's structure, concerns, and involvements are considered through SWOT analysis and t...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

Property Sector and Market Forces

In five pages this paper presents short essay regarding property market issues and the impact of market forces including redevelop...

Pfizer Inc. and Merck and Company

In ten pages this paper compares these two pharmaceutical firms in terms of sales, R and D expenditures, assets, and financial per...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Sand Box, Inc. Financial Statements

In seven pages a case study examines this toy company's financial statement prepreations and includes a sheet featuring a budgeted...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Gymboree, France and Business

In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...