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Essays 361 - 390

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

March to the Sea by Sherman and the Total War Concept

is disruptive and destructive and tests social institutions (464). It is a catalyst for social participation by the traditional un...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Robert F Kennedy High School Case

and Princeton. Many of the staff appear to be committed to the school, despite disagreements many have stayed in their jobs and m...

Assessing a Potential Investment in an MRI Scanner

than having opportunity costs this may be an opportunity provider and as a complimentary service to other core services that are o...

Conflict Resolution, Mediation and Negotiation

solution to a common problem" (Negotiation, 1998). (All three of these definitions come from the same website: the Conflict Resear...

Capacity Utilization Case Study

5 million 610000 and 5,940,000. 2. Knowing the best operational level 17,600 calls a day it is possible to compare the annual capa...

NetFlix Case Study

less to produce, the company will have an advantage afforded by superior profits. To compete in the long term Porter has argued th...

Apple; Marketing and Organization

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

HSBC and its’ Environment

political environment (Trice, 1993). The company operates in both a global and a local environment with a good spread, 30....

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

Cocaine Use During Pregnancy Impact Study Research Plan

of a very important area. This is an area where there has been some interest taken already, but this is also a complex area due to...

July 1 to July 3 1863 Battle of Gettysburg

Couch defiantly pledged, "In no case must the enemy be allowed to cross the Susquehanna" (Brubaker, 2003, p. 74). Lees Lt. Gen. R...

Banking Strategy and Regulatory Measures

are directed and by which controls are implemented (Nouy, 2000; p. 3). The benefits of good corporate governance include im...

Stakeholder Expectations, Conflict, and Corporate Strategy

may be impacted. A dictionary definition of strategy reads "1. The art of war. 2a, The management of an army or armies in a camp...

Examination of Diabetes

causes behind the increased incidence of this disease (Mathur and Shiel, 2003). Experts feel that, in general, the risk for type 2...

Comparing Marathon Oil and Valero Energy

5,000 retail outlets that the company does not own. The company has a total level of 22,068 employees and with an income...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Teaching Practice Analysis

in small groups of four students each where they brainstormed what the main ideas of a story were and what led them to that conclu...

Does Leadership Impact on the Performance of an Organization?

Leadership in business is not really a topic until the twentieth century, before this it was a case of managing business; as such ...

Global Expansion

Best Coffee House executives need to explore the cultures in any region they are considering for expansion. One good source is Hof...

Two Different Types of Costing

production, so that all of the overhead costs are recovered. In order to undertake absorption costing there is a necessity...

Overview of Cisco Inc.

rapid growth is being supported by a strategy of build, buy and partner, with the firm making a number of acquisitions in order to...

Professional And Ethical Challenges In Promoting Workplace Safety And Health

inevitably compromise safety in the process. One study conducted among workers at two food processing plants clearly illustrated ...

Greenwaste Case Study

landfill (Moy et al, 2008). Overall, the risk and benefits of incineration appear to outweigh the disadvantages and provide a bett...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Influences on British Airways and their Approach to HRM

shifting with increased travel being undertaken with the low cost carriers, this has changed the pricing structure of the industry...

Internal Influences on the Marketing of Harpers Bazaar Magazine

however, in some instances it is also possible to bring in that expertise. Harpers Bazaar brings in some expertise with special f...