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Essays 61 - 90

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Student Submitted Pricing Strategy Case Study

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Corporate Strategy of the Coca Cola Company

only a decade ago. Changes were apparent even then, but few understood the breadth of change that would be taking place. T...

A Skiing Industry Analysis

In five pages the issues relevant to the skiing industry are examined including causal factors of rising stock prices, weather con...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

Assessing a Potential Investment - Southwest Airlines

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

Predatory Pricing

companys marginal cost (ICT Regulation Toolkit, 2009). But, the short term marginal cost is very hard to measure. Because of this ...

AN EXAMINATION OF COMPETITIVE PRICING THROUGH QUASAR COMPUTERS

the kneejerk reaction of moving pricing in response to competition is a sure way to failure. Price wars, the authors note, benefit...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

SEGWAY AND PRICING STRATEGY

Product News, 2007). The question we ask here is, has the pricing of Segways helped or hurt their cause? Would lowering th...

The Economics of Oil

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

Case Study of Ineos Cholr

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

Oil Production Questions

would reduce the delays in the process, possibly by a considerable level (Marathon, 2010). Tools such as pumps within the pipeline...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

Elasticity and Supply and Demand

The calculation is then 0.8/-0.8 = -1. Where there is a minus in front of the elasticity this is usually ignored. To look at the l...

Assessing Investment Models

investment will provide. This is not undertaken by speculating the future value of the share, but assessing the cash generated. It...