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Essays 361 - 390

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

Valuing an IPO for JetBlue

is that of the dividend discount model. The rationale behind this model is that the value of a share should be calculated by refe...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Human Resources: Hospital Case Study

privately-owned not-for-profit partnership that was established more than four decades ago (Doctors Hospital, 2005). Briefly state...

Z-Wing Case Study

it should also be noted that there are nationalistic issues being brought to bear, as some politicians do not want to see the cont...

Information Technology; Business Solutions

which may include the organizational goals and the need to be able to demonstrate accountability. One area where information tec...

Learning from Leapfrog

obviously the alphabet, each one of which was "equipped with a small sound chip (similar to those used in singing birthday cards) ...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Mondavi Wine Marketing

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

Analyzing Swatch Watches' Success

sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...

Business Process Reengineering and Important Factors to Ensure Success

tasks of that process (Silvestro and Westley, 2002). The way that a process is defined is as a set of related tasks...

Homeless Man Case Study Assessment

his liver as that is the organ that processes such substances. He is currently taking several medications including but not limite...

Customer Service Improvements and Total Quality Management

Assemble toppings 3 3 Prepare toppings 2 2 Load oven, set timer 1 1 (Bake pizza) 8 Unload oven, box pizza 1 1 Collect...

First Ten Years of the Saturn Corporation

In sixteen pages this paper discusses why the Saturn Division was created by GM and examines the 1994 conditions of Saturn as repo...

1995 American Airline Industry

In eleven pages this paper discusses America's airline industry in 1995 in an overview of Harvard Case 9 795 113. Eleven sources ...

Commercial Environment and Computer System Implementation

In eight pages a case study is used to discuss the problems involved in the development and implementation of a business computer ...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Iran Insurance and Global Business Law

In six pages a case study involving Iran insurance companies and U.S. investment in a consideration of international business law ...

Business Role and Value of Emergent Strategy

is here that the emergent strategy has been recognised and defined as a viable reaction to a change in circumstances. The ...

MotherNature.com and eCommerce

In fourteen pages a consideration of ecommerce and its business practices are considered in a MotherNature.com sample case study. ...

Economic Growth and Sustainable Business Strategy

et al 1993), even in this much was actually a legal requirement rather than a voluntary undertaking (Chryssides et al, 1999)....

MIS at a Large Snack Company

Interchange which exchanged information between computers. This allows employees in different areas to obtain information needed. ...

Advertising and Liability Case Studies

Several case studies submitted by a student are used to examine ideas in the areas of manufacturing, advertising and business in g...

Japan and a Global Business Plan Proposal

In eight pages this paper examines a global business proposal in a case study involving a fictitious U.S. cellular phone manufactu...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

Portfolio Team Management

Doyle. He asked numerous people for advice about hiring another analyst but he did not follow any of it. For instance, Jenkins tol...

The Influence of Interest Rates on Big Drive Auto

price will increase demand and revenue there may be some benefit to cutting prices fr Big Drive Auto. 2. Identify how interest ra...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

John and Mary Farmer Case Study

some drawbacks, to implement the system there will need to be an assessment of costs that will take place for the cost centers in ...