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Essays 841 - 870

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Leading Diverse Groups

A leader will not be successful working with multicultural groups before he or she is aware of their own biases. These leaders nee...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Entrepreneur in Chile

Ernestina Silva wanted to be successful and financially stable in a poor town. She took may jobs until she found her passion for s...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Communication in Organizations

The control and approach to the formal communication will also impact on the culture and the way informal communication take place...

Leadership Theories And Personality Traits Of Effective Leaders

created the field of consulting" (Sullivan 2005, p. B06). In an interview in 2004, Drucker said that successful leaders begin by ...

AutoZone, Inc.

to its commercial markets. It offers a "commercial sales program that provides commercial credit, and delivery of parts and other...

HUMAN RESOURCES AND SUCCESS IN MERGERS AND ACQUISITIONS

proximity to Cisco or Cisco-owned companies (Goldblatt, 1999). In addition to examining a potential acquisition targets books, Cis...

Assessment in the Counseling Process

Thomas Sexton (1997 shows that the effectiveness of counseling is significantly influenced by the first session with the client. D...

Modern Political Parties

as voters become more skeptical in general about partisan political parties. This is an excellent resource for a broad understandi...

How to Tesco Create Value in International Markets?

than Wal-Mart. In one country; South Korea, Wal-Mart has had great difficulties, but the Tesco expansion has been a complete succ...

Black Creek Furniture Case Study

as drilling and machine equipment, but the investments in information technology have been very limited. Until recently Martha ran...

Virtual Multi-Cultural Teams

multi-cultural work teams can easily fail and when it is a virtual team, even more problems may emerge. Virtual multi-cultural ...

Hotels - Added Value

industry must analyze and assess why they are fragmented before companies in that industry can add value. This assessment should l...

Starbucks In South Korea

the South Korean offers this privilege. Another important practice is to share ones business card with everyone, the most apprecia...

The EBay Business Model

for customers by way of low costs, or through differentiation, reflecting the competitive advantage model put forward by Porter (1...

Aimes Electrical and Supply Case Study

where the firm operates it has an 8% share of the market and seeks to differentiate itself with the level of customer service prov...

Diffusion Of Innovation And Wal-Mart

Their purposes are to "ensure hiring, training and performance practices and policies are implemented correctly" (Millerwood Commu...

Johnson & Johnson

he or she should be open, accountable to others, real and approachable; they dont consider themselves better than others because o...

Attracting Foreign Direct Investment (FDI)

from that country, and quality of the infrastructure, including physical characteristics and the supporting technological infrastr...

AN OVERVIEW ON HOW TO START A BUSINESS

Life is not a movie, and those who treat it as such when it comes to launching their own businesses could find themselves in terri...

La Cosa Nostra & The Cali Cartel

province, " as well as eleven affluent landowners (FBI, 2008). He was taken into federal custody in New Orleans in 1881 and sent b...

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

The Messages of “Forrest Gump”

is just surplus" (Ebert) But the "surplus" is everything that a "normal" person experiences. While there is a definite charm to t...

Barbara Kellerman: “Bad Leadership”

man was right" (Kellerman, 2004, p. 29). This is the dilemma which, Kellerman argues, no one wants to acknowledge: that bad, even ...

Book Review of Joseph J. Ellis’ His Excellency: George Washington

that George Washington was fueled foremost by ambition. He wrote, "Ambitions this gargantuan were only glorious if harnessed to a...

AccessLine Case Study

in terms of the risks to the company and investors. Preference shares are slightly different to ordinary shares. As with an...

Knowledge Management Implementation; Two Cases

defines knowledge management as; "the process through which organizations generate value from their intellectual and knowledge-ba...