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Marketing Segmentation for Health Care

is through the process of market segmentation. Segmentation enables an organization to identify critical demographic features of a...

Health Care Industry Differentiation Strategies

high-competition field is positioning. By utilizing positioning appropriately, in conjunction with competitor and demographic rese...

Health Care and Entrepreneurship

recognize a marketable opportunity upon which to capitalize. The second step is the "development of the business plan" (Hisrich, 2...

Health Care and Entrepreneurship

at a predominately corporate level, the work of union activists, and was granted to workers as one of the benefits of their employ...

OP-ED PAPER: WORKING ON HEALTH CARE IN THE UNITED STATES

took place mainly in acute-care facilities; in other words, hospitals. Much of health care was delivered in these hospitals by doc...

Universal Health Care: The Ongoing Debate

Health care in the United States is a fundamentally different animal than it is elsewhere in the world. Certainly, the country has...

Health and Business Statistics

the business. Otherwise, it could impact sales margins. For example, if a statistician attempts to conduct a statistical analysis ...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

Changing the Views on Mental Health Care

is dedicated to the memory of Linda Anderson, research writer, mother and friend....

Recommendations for Improving Quality of Care Through OBRA 87

ensure a complete implementation of improved infection control standards at all facilities. In order to overcome this deficiency, ...

Floor Planning for Health Care Facilities

station is situated just before the facility branches into two main hallways, along either side of which are situated the twelve e...

What Does the New Testament Say About Health

days and Paul finally became upset and said that he would like to help the girl but her health insurance policy that her owners pa...

Issues in Implementing Change for a Healthcare Company

The writer looks at a scenario where a home care health organization wants to introduce an electronic patient records system. The ...

Electronic Medical Records - Business Incentives and Ethical Concerns

information flows between healthcare facilities; the bottom line is that legislation will have to be concerned not simply with pro...

A Pre-Operative Nursing Care Case Study

male smoker, who was admitted for surgery for a right inguinal hernia. At 99 kgs and just 153 cm tall, Mr. Taylors Body Mass Inde...

Stem Cell Research and Telemedicine

and scientific research, general regulations prohibiting the cloning of humans for reproductive purposes have been applied interna...

Career Planning

first essential step in the pursuit of any lifelong goal such as this is to develop a "five year plan". In the development of su...

Health Care Management Models

there is a pressing need to "make clinical goals specific, roles explicit, [and] processes clear" (Phillips, 2005). For instance, ...

History of Minimum Wage, Supreme Court to Rule on ACA

in the current minimum wage of $7.25, which became effective on July 24, 2009 (WHD, 2011). This history is also characterized by t...

Hospital Administrator

to gain an executive position immediately upon graduation, possibly in a specialty area such as government relations, medical staf...

Homelessness, Mental Illness, and the Advocate Role

Housing is of obvious concern as is successful intervention in the destructive pattern of behavior that has led to the homelessnes...

Family and Health Promotion

this indicates, family is incorporated into and valued within the realm of pediatric nursing practice as a factor that is crucial ...

Significant Policies of Sen. Hillary Clinton and Sen. Barack Obama and Their Controversies

Hillary Clinton has lobbied tirelessly to provide all Americans with decent and affordable health insurance and was the chief arch...

Post-Merger Problems

with similar expertise but with a slightly different viewpoint; it may be expanding vertically by acquiring a company either above...

Health Care Systems in the U.S. and China

desire for the latest developments (The managed care evolution, 2004). Unfortunately, super-sophisticated medical technology is e...

Communications in Health Care (Case Study Analysis)

merely decided to retest all of the students (ONeil, 2004). Finally, the third scenario in this case study involves Rosa. Rosa man...

HEALTH CARE AND FUTURE TRENDS

that telemedicine is already having an impact on how healthcare is being delivered (Kohler, 2008). Kohler points out that technolo...

Basic Rights in Health Care

are told what they should do by their physicians. For example, if a patient visits a doctor and due to age parameters, he or she w...

Performance Management through Clinical Supervision of Nurses in the NHS; Professional, Legal and Ethical Perspectives

Furthermore they state that is a strategic approach which relates to all aspects of an organization within the context the culture...