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Essays 151 - 180

Michael Moore's "Sicko" - Health Care That Harms Rather Than Helps

head of the largest Anti-Michael Moore website announced that he had to delete the website because his wife had cancer and the ins...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Strategic Plan: St. Vincent Health Care

route of accessible health care to growing numbers of Americans. Harvards Clayton Christensen has long preached the gospel ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Mobile Women's Wellness Center Marketing Plan

ten years. Creating a means for women to access health care and health information in a more convenient and affordable manner aff...

Market Forces and Health Care

health care market based on the security of this population results in the ability to maintain higher prices even when other popul...

Suggestions for Home Health Care Services' Marketing

with the patient. The problem with this, however, is that therapists and other health care providers dont necessarily have time to...

Home Health Care Services' Market Structure

income" (Helms, 2001). The policy was established during WWII at a time when providing health care to workers was relatively inex...

Economy of California

and policies. Consultant Jeff Melton states that the "cost of doing business in California is 30 percent higher than the av...

Branding and Marketing in Health Care

phenomena of health care marketing and branding. One of the most instructive lessons in modern health care marketing and branding ...

Marketing Segmentation for Health Care

is through the process of market segmentation. Segmentation enables an organization to identify critical demographic features of a...

Taxonomy of Survey Instruments

a general use function in determining broad measurements of accurate self-awareness in regards to both physical and mental health....

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing and Health Care

with more knowledge than they may have had in the past. On the other hand, as they say, too much knowledge can be dangerous. Physi...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Health Education Professional Organizations and their Websites

This research paper offers an overview of the websites for the following health education professional organizations: the Society ...

Evidence-Based Practices Nursing

In health care, implementing evidence-based practices refers to making decisions about patient care that are based on the best evi...

How to Encourage Smokers to Give Up Smoking

be used and then consider how the campaign may take place. 2. The Problem The overall lifetime risk of developing lung cancer ...

Health Care and Free Market

insurance cost, 2004). The rising costs are bringing hardships to insured and uninsured alike; the single biggest cause for person...

The Cattle Industry of Argentina

months ago resulted in several of Argentinas promising industrial players exiting the country to move to lower-cost Brazil (Anonym...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Changes of the Patient Protection and Affordable Care Act

This 10 page paper provides an overview of the Patient Protection and Affordable Care Act. This paper includes four major changes ...

The Patient Protection And Affordable Care Act Issues

The Patient Protection And Affordable Care Act was passed in 2010. It is a progressive, sequential act with different parts mandat...

Universal Health Care, An Overview

This research paper presents a comprehensive overview of the issues associated with the continuing debate about universal health c...

Discussion Questions for Health Care Economics

In a paper of seventeen pages, the writer looks at health care economics issues. Factors associated with the Affordable Care Act a...