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Essays 781 - 810

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

The Power of Incentives

are Creative," 2007). While contests are good, simply giving the winner some money is not a good idea. Why? The reward should be d...

Reich's "The Future Of Success: Working And Living In The New Economy" - Brief Chapter Overview

value amidst an ever-changing social landscape may present opportunity on the one hand but as Reich (2002) points out, it also ref...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Impact of Women in Law Enforcement

they approach law enforcement less as "control through authority" but more like performing a public service (Wells and Alt 105). ...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Car Seat Safety

The greatest decrease was in the infant group, under the age of one year, falling from about 900 deaths per year in 1996 to just o...

FUNDING AND PROMOTION OF A THIRD-WORLD BUSINESS

the local population. Also, depending on the business regulations of the country, finding a silent partner or a joint-ven...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL

itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising sec...

Versatile Shoe's Product Life Cycle

can go from dress to casual with the use of interchangeable sole sections is far more innovative than is the introduction of a fiv...

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

The Influence of Stax Records

making records, and the arrival of Al Bell, who was hired to make Stax a national brand and succeeded so well he ended up the trag...

Motivation Case Study

R, the response. The stimulus includes variables like initial drive, habit strength, and incentives (Kearsley, 2008). Hull propose...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

Making a Promotion Decision

al, 1999). In this case the problem is the departure of a regional manager, this leaves a space that is to be filled. The job und...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Promotional Analysis of Harry Potter Books and Films

in a British field weeks before the books release (msn, 2004). Both of the above hits are sandwiched in between the ads...

Promotion of Contraceptives in Chicago Marketing Plan

age of 15, "compared with 21 percent of Hispanics and 16 percent of non-Hispanic whites" (Non-Hispanic black teens, 2003; p. 7). ...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Overview of Project Based Learning

hold true for students at every grade level. While project-based learning has been gaining in popularity with educators over the p...

Another Look At Affirmative Action 3

refocus it (Riley A0-6). Among the most telling statistics: Nearly one in three white men in New York City - 31 percent,...

Senior Female Management in Contemporary Society

the United States of affirmative action, this must be seen as an indication of the continued and effective existence of a glass ce...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...