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Essays 451 - 480

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

Employment Fairness in Employment: The Merit Principle Verses Affirmative Action and Equal Employment Opportunity

been put in place to combat inequality. Other legislative intervention has been of value as well. The Equal Pay Act of 1963, the...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Wine Store Opening

on its side to prevent corks drying and sediment being mixed up as well as the advantageous and a darker environment the preserve ...

Essays on Computer Management

in it (especially on the Internet). The problem is, however, that "privacy" is one of those concepts that is difficult to ...

Freer Global Trade and International Marketing

Nepal did not. In 2003, there are still areas of Nepal that are not open to foreign visitors. The government has thoughtfu...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Globalization and Orientalism

anything which did not fit into that perspective was either ignored or discarded as being atypical. From the Western point of view...

How an Employee Can Use Managerial Influence to Get a Promotion

down into four major influencing factors; overcoming communication blockers, looking for win/win opportunities (managing self inte...

Definition of Standardized Testing and Its Importance

studies have found that urban and rural students do less well on these tests than do suburban students (Wakefield, n.d.; St. Peter...

Precarious Balance of the EU

ambitious of these alternatives proposed creating a common market among the participating countries. This plan incorporated such ...

Planning to Market Jumpers for Men

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

Restaurant Operating Company Bob Evans Farms, Inc.

Evans 560 locations to greatly affect its industry is clear. The only route available to the company in improving the performance...

Senior Female Management in Contemporary Society

the United States of affirmative action, this must be seen as an indication of the continued and effective existence of a glass ce...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Another Look At Affirmative Action 3

refocus it (Riley A0-6). Among the most telling statistics: Nearly one in three white men in New York City - 31 percent,...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

An Avon Analysis

a foot in the door in China (Colbert, 2005). China has banned direct selling (because many consumers there find it difficult to te...

Real Estate and Sales Promotions

percentage for a home that might otherwise not have sold. Typically, agents draw three percent from the sale of a home they have ...

Employment Recruitment, Promotions, Employees' Duties and Rights

few ethnic men and women have broken through the racial barriers from a century ago is indicative of the still stringent attitude ...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Advertising Changes Since the Fifties

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Philip Morris' Marketing of Marlboro Cigarettes

to car companies. Marketing Activities The images of the Marlboro man were for so long the focus of the campaigns, with the i...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...