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Essays 1981 - 2010

Ending Access to Tobacco for Children in California

California and Smoking in the Nineties In 1988, California residents passed Proposition 99. The law increased the tax on ea...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Teamsters Union from 1989 to 1999

In ten pages a Teamsters' history focuses upon this particular decade and includes union relationships, leadership of James Hoffa ...

The Anheuser Busch Brewery Company

change its organizational structure as it moves into the 21st century. Anheuser-Busch makes three major objectives its prim...

Industrial Uses for Wood Adhesives

Wood adhesives and their uses in industry are examined in this historical and developmental overview consisting of fifteen pages. ...

Health Care and the Financial Impact of Y2K Problems

on electronic data will or could be read as the year 1900 rather than 2000. The Y2K problem is real, caused by an outmoded, two-di...

Hospitality and Tourism Perspectives

In five pages this paper examines the tourism and hospitality industry in a theoretical consideration that includes perspectives b...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Mexico, United States, and International Fashion Marketing

al 24). Expert systems, such as NEGOTEX, are interactive computer programs that can provide expertise within a specified domain, s...

Overview Telecommunications and Future Trends

In six pages this paper discusses telecommunications in an industry overview that includes future trends and projections with inte...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Transportation Handouts and Railroads

In three pages this paper discusses the practice of government handouts to the railroad and other transportation industries since ...

Benchmarking Basics

In five pages the history and concepts of benchmarking as employed by various companies and industries are discussed. Five source...

DeJamel Corporation Business Plan

A fictitious company dealing in various services is considered in a business plan that consists of thirty five pages and includes ...

Federal Express and the United Parcel Service

of corporate warfare. Both companies seemed to almost burst on the scene, but in reality both have the histories that make ...

Film Depiction of African Americans

Horne and Louis Armstrong. Of course, famous tap dancing acts were featured in some films of the day. There was a well known musi...

Banking and TQM

In ten pages this paper applies the concept of Total Quality Management to the banking industry. Six sources are cited in the bib...

Environmental Effects of De-Icing by Airlines

In five pages the environmental impact as well as the attempts of the airline industry to lessen the negative effects of de-icing ...

Japan's Business Infrastructure and Competitiveness

(1988), Japanese competitors have shifted their strategic focus at least four times since World War II. They began by exploiting t...

Future Automobile and Composite Materials

In five pages the future of the automobile industry is considered with a discussion of composite materials including carbon fibers...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

Golf Club Manufacturing

In six pages the golf club manufacturing industry and its intense competition are discussed in this overview that emphasizes the i...

Mexican Globalization and the Zapatista Movement

In ten pages this paper examines how globalization concepts of capitalism, money markets, investment, and the banking industry res...

Overview of Sports Marketing

In eighteen pages this paper discusses twenty first century sports marketing in a consideration of present issues and what the fut...

Analysis of Elf Aquitaine and Total Fina Merge

In ten pages this merger and the reaction to it are examined from various industry and consumer perspectives. Seven sources are l...

The Ethical Enterprise of Advertising

In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...

American Dream Vacation in the Hawaiian Islands

Flowers are everywhere and people wear leis or flower necklaces in Hawaii. Hawaii has Polynesian culture with the luaus and the H...

Characteristics of Mexican Cinema

(Mexican Film Institute) and the British Film Institute, a major two-month season of Mexican Cinema presented at the National Fil...

Financial Instrument Known as Reinsurance

In thirteen pages this paper discusses the financial uses of the reinsurance industry in a consideration of how capital markets an...