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Essays 511 - 540

'Irish Conversation' Metaphor and Southwest Airlines

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

Airline Travel and Motivational Strategies

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Airline Company's Information Technology System Security Issues

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

Electronic Commerce and Southwest Airlines

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

Analysis of SWA

near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Two Part Examination of British Airways

journeys as well as the requirement for an increase in the supply to the airline carriers by way of additional aircraft themselve...

Airline Industry and Terrorist Attack Effects

Paul H. ONeill recently summed up: "We have a new kind of uncertainty to deal...

Diversity Hiring and it Benefits

there are other reasons for diversity hiring. In police departments around the nation, there have been accusations of prejudice. O...

The Jet Engine's Economic Forecast

are provided by the orbiting satellites of the Global Positioning System (GPS) (Watson 1996). Known for his research on aircraft ...

Post 911 Northwest Airlines

brand. Why should customers choose air travel through Northwest Airlines for example instead of traveling by land or selecting ano...

Airline Passengers and Biometric Security Measures

since the days of Perry Mason of "The Untouchables." Biometrics are at the foundation of personal identification. They are the mea...

Ethical Implications of the Aviation Crisis

safety of its aircraft. "...Ansett had not broken any rules in not undertaking the maintenance check until now, but said the matt...

Marketing Case Study of SWA

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Ernesto Che Guevara's Leadership Characteristics

in 1963 illustrates the conditions against which Guevara dedicated his struggle. Brennan (1998) was in Guatemala City for the pur...

The Impact of the 911 Attacks on Airline Marketing

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

Post 911 Airline Industry

missing. There are no passengers or crew members missing among those four hijacked planes, however. All 266 died at the hands of...

How the Air Transportation Industry Has Been Affected by Unions

globe and has played an essential role in the creation of a global economy" (The Airline Industry, 2002). "Today, the glo...

Dakota National Air Case Study Analysis

a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...

Transportation Industries and the Impact of 911

modes of transportation most turned to at that time were railway and bus. One railway CEO, Marc Lefran?ois explained: "The shutdo...

Cost Structure and the Airline Industry

In this way the more operating leverage an airline has, the greater its business risk will be. Despite the fact that many analyst...

Airline Industry Evolution and Stereotyping

of travel, the industry had been equated with a "Coffee, Tea or Me?" attitude regarding stewardesses, something actually cultivat...

Airlines and Macroeconomics

different prices for it. Then there is the difference between First Class and Coach - for thousands of dollars more, a select grou...

A Tight Oligopoly Airline Industry Model

employ. The Federal Aviation Administration (FAA) requires not only that airlines post travel schedules, but that they adhere to ...

A Case Study of Airlines Cutting Dangerous Corners

net cash flow for each year for each option, it should be understood that depreciation increases a companys operating cash flow be...

Different Views on Airliners Carrying Guns in Cockpits

pilots, and they should have the right to protect that cockpit with a firearm" (Burns, 2002, PG). The Airline Pilots Association,...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Airline Industry Restructuring in Canada

of any law by a majority in Parliament. So, from this perspective, state power can be seen to be clearly located at the centre" (...

'Strategic Intent' and Company Operations

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

Success 'Secret' of SWA

positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want yo...