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Essays 211 - 240

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

Purchase Decisions and High and Low Involvement

as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

High School Students and an Online Community College Creation Course

keep the audience interacting with the "product" being presented. And yet, there is a fine line to be walked not to "over-do" the ...

Pacific Northwest Wine Country Juices Marketing

identity, while Seagrams focuses on stressing fruit content with tropical names. Other producers generally concentrate on the fru...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

A MARKETING PLAN FOR A NASSAU RESTAURANT

high-end dining. Still, if we assume that even half or three-quarters of these restaurants are casual dining, the restaurant we wa...

Product Reliability Program Design

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

High School Teens and High Dropout Rates

This paper examines the reasons why an increasing number of teenagers are quitting high school in twelve pages with various sugges...

The Cattle Industry of Argentina

months ago resulted in several of Argentinas promising industrial players exiting the country to move to lower-cost Brazil (Anonym...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

High Carbohydrate and High Protein Diets Compared

a combination approach, appears to be more in the low carbohydrate camp because Dr. Sears supports many of the same assumptions as...

The Currency Crisis in Brazil

The writer discusses the currency crisis in Brazil, highlighting such problems as high interest rates, recession, government defic...

France and Marketing Costume Jewelry

awaiting them, they still must be careful to do thorough screening and market analysis before attempting to expand into internatio...

Sunscreen Marketing In The Caribbean

for the more populated islands of New Providence and Grand Bahama. Other population movement is "an intraisland migration from th...

Global Marketing Negotiations and Tactics

are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen ...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Intersect Investment Case Study

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

The National Labor Relations Act (NLRA) and the American Labor Situation

employees are also excluded from the applicability of the NLRA (Fisher and Phillips LLP, 2007). Interestingly, employees ...

Knights of Labor's Formation and Dissolution

In seven pages this paper discusses the reasons behind the formation of the Noble Order of the Knights of labor and what led to it...

'Twelve Labors' and Heracles

of all the mythological. He has always served as the perfect focus for a story-teller. Because of his strength, courage, enduranc...

American Labor's Changes

In twenty one pages this paper examines the ever changing U.S. labor movement. Sixteen sources are cited in the bibliography....

National Labor Relations Board and Unfair Labor Practices

The NLRB and how it was created to address unfair employer labor practices are examined in a paper consisting of six pages with 3 ...

CREATING HIGH-PERFORMANCE TEAMS

teams also have members who take responsibility for their efforts (the good and the bad). This means that instead of placing blame...

Marketing the iPod

the products? Again, executives began offering some answers. Jobs cut them off. The products SUCK! he roared" (Burrows, Grover and...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Impact of Imperialism on South Africa

racism and the politics of apartheid or separatism between blacks and whites. This resulted in a history fraught with turmoil, wa...