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Essays 361 - 390

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Geographic Comparison

pre-industrial city and pertains to the countrys early history. The essays in this section of the book pertain to "some of the int...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Description of Organizational Structure Types

quickly to environmental changes (Price 2006). One disadvantage is the duplication of tasks between units, which is not cost-effec...

New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Questions on the Management of Tourism in Australia

An area such as the Yarra Valley possesses immense natural beauty as well as traditional, standard attractions and things to do th...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Avian Influenza

high in addition to this there will also be an economic cost. In the US alone it is estimated a serous pandemic could be equal to ...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

'Sir Gawain and the Green Knight' and Setting

"Since this Britain was built by this baron great, / Bold boys bred there, in broils delighting, / That did their day many a deed ...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Influences and Development of Great Britain

the role of local community still being an active ingredient in todays sociality. The formation of the country may also be seen ...

Comparative Analysis of the Cultures of Central America and the Caribbean

the citys resources and hung most of the survivors from the city after that. What population did manage to survive the ransacking ...

Camelot UK's Lottery Marketing Plan

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

A Book Review of Modern Middle East History

purposes of his text, Cleveland defines the "Middle East" as that region that extends from Egypt in the west to Iran in the east a...

Foreign Policy Impact of Cuba's Geography

it has had to deal with embargoes and many people trying to escape. The escapes are due to the islands close proximity to Florida....

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...