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Essays 301 - 330

Potential Liabilities of a Travel Firm and Hotel

or change in circumstances so fundamental as to be regarded by the law both as striking at the root of the agreement, and as entir...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

A New Market for PGI?

potential policy holders will want, here there is a greater level of diversity, form policies that include everything even a stude...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

Employee Fraud Worker's Compensation

This paper discuses different issues. What kind of fraud is being committed at a hotel. What kinds of fraudulent activities to sus...

Hotel Rwanda, Cinematic Analysis

This research paper/essay analyzes and critiques the portrayal of genocide presented in the 2004 film Hotel Rwanda. Five pages in ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Examination of Hotel Front Desk Operations

The writer looks at an example of a typical chain hotel. The role and tasks undertaken by the front desk staff are examined. Three...

Marketing a Wireless Router

1. Advertising 2. Sales promotions and incentives 3. Public relations and publicity strategies...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Arthur Hailey and his "Hotel"

know what hes doing in the room, Milne thinks fast, pretends to be drunk, and insists that its his room: "This s 614?" he slurs; t...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th...

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Influences In The Market Maximized/Market Minimized Model

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Holiday Inn and Change Management

in 1997 when he had only been in the role for 7 months. The management style changed, we see a more group management style emerge ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Communities/Societies in 4 Films

community in the mission is that the film portrays delays in the UN rescue mission stemming, at least partially, from faults in co...