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Essays 841 - 870

The Assets of McDonalds

This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...

McDonald's Corp. Strengths And Weaknesses

in the Box. There are also a number of other fast-food alternatives to hamburgers, including KFC, Arbys, Subway, YUM!, Quiznos and...

MEALWORM EXPERIMENT AND WRITE-UP

statistically significant. We also discussed some limitations, which involved temperature at which the mealworms were fed and time...

Marketing Questions

buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

GLOBAL INVESTMENT BANKING AND DISNEY BENEFIT

necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Stadiums and Corporate Branding

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Saturn Case Study

Saturn division and the UAW (Schneider & Stepp, 2004). The Saturn plant is considered to be an integrated automobile manufacturin...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

'Chucks' of Converse

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

Trinidad and Tobago Tourism Branding Strategies

a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Taiwan's Cell Phone Market

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Wigan Athletic's United Kingdom Customer Base

are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...

Questions and Answers on Charles Schwab as a Product

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

Arguing against Klein's No Logo

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...