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Essays 301 - 330

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

United Airlines' Value Chain

attention and of course operations is a leading factor in whether any organization achieves and retains success. Four other areas...

Congress Motel and Brown's Overnite Trailer Park

cutting operating costs. Though technically this is a strength, they have chosen to end virtually all advertising outside of the ...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

Market for Toshiba's Tablet PCs

is often seen as the best state of an industry for the consumer as it often results in the lowest prices. It is also worth remembe...

Nando's Possible Global Expansion

based on the sale of chicken flavour with Peri Peri chicken, this is chicken that have been marinated in the Mozambican-Portuguese...

Corporate Analysis of United Kingdom's Chocolate Manufacturer Thornton's PLC

a strategy of differentiation. The recipe for one of the current core product, the toffee, was developed in the 1920s and aided or...

Florida Atlantic University's College of Business and Strategic Auditing

linked to the national economy as enrollment increases during times of economic recession and tends to decline when the economy is...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

New Product Should Mars Introduction by Mars

Adams, Russell Stover, Kraft, and Brach & Brock" (U.S. Dept. of Agriculture, 2004). Together they hold about a 20 percent market s...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

New Hair Gel Marketing

users can only to use a range of products based on their hair colour and need to accept that they are likely to have the colour fo...

Marketing Case Study of USA Today's Website

that the paper offered in terms on a non subscription was originally meant to be a short term service as they subscribed to the ne...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

A Burger King Analysis

In five pages this fast food franchise is evaluated in terms of parent company Diageo background, franchisee details and a SWOT an...

eCommerce and Global Business

In ten pages this paper examines the connection between ecommerce and international business with various topics discussed and a g...

Case Study of Honda Motor Company

In nine pages this case study examination of Honda includes stakeholder expectations, Porter's competitive advantages, financial s...

Acer Computers and Possible Canadian Manufacturing Expansion

In a paper consisting of seven pages the proposal of Acer expanding manufacturing to a Canadian site is considered along with proj...

Case Study of Ryka

on the shoes and also may expect the regular mailing that they send out to over 4,000 fitness professionals up to six times a year...

Case Study of Australia's Southcorp

In eighteen pages this paper presents SWOT and stakeholder analyses of Southcorp in a consideration of its position and current pe...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

Harley Davidson's Information Technology and HR

In eleven pages this paper examines Harley Davidson in SWOT analyses of its Information Technology and Human Resources systems. S...

Case Study on UK Retailer European Expansion

In eight pages this paper examines a retailer in the United Kingdom's desire for continental expansion and discusses such relevant...

Case Study of KFC

In five pages the current position of Kentucky Fried Chicken is considered in this case study that includes a SWOT analysis and fu...

Wal Mart as a Multinational Corporation

In nine pages this paper presents a global overview of the retailer Wal Mart in a consideration of its involvement in the communit...

WebTV Opportunities

In five pages this paper presents a WebTV SWOT analysis. Eight sources are cited in the bibliography....

Mach III of Gillette

In fifteen pages this paper discusses the development, marketing and launching of Gillette's Mach 3 razor and blade products with ...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Analysis of Starbucks

In ten pages this examination of the Starbuck Corporation includes management, a SWOT analysis, financials, and marketing approach...