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Essays 361 - 390

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

A New Product at Starbucks

to begin offering freshly=squeezed juice from local produce farms. These include both fruit and vegetable juices. The societys att...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Printing Industry in Australia

part of the economy. For the most part the structure is fragmented with a large number of printers remaining small to medium-sized...

Proposal for a New Security Model Using Integrated Circuit Card Embedded with User’s Biometrics

to the appearance of the person standing in from of them. Over time the change in what is and is not accepted as identifying and t...

New York City - Urban Planning

This 10 page paper discusses the way in which urban planning has transformed New York City since the end of the Civil War. The wri...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Law Offices Of Jeter, Jackson, Guidry, And Boyer

more clients and are very likely to lose loyal employees. They should develop a plan to deal with Brad. a. The first step is to me...

The World Trade Organization and Appeals Criteria

What can be appealed? How does one distinguish between issues of law and issues of fact? Can factual...

"Master Harold and the Boys" - An Epilogue

sure has been some time. HALLY: About three years. Hally gets up and walks over to where Sam is sweeping. He speaks to him in a...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

Impact of Parts of Affordable Care Act

Their conditions range in severity from life-threatening like cancer to chronic conditions like heart disease (HealthCare.gov, 201...

Plan for a New Restaurant

is the first year expected to demonstrate real growth after three years of negative growth. It is estimated that there will be a r...

Mission, Vision and Macro Environment Assessment for s Start Up Ethnic Restaurant

also be the need to provide a high level of service. The restaurant staff will be viewed as internal customers, with the developme...

The Cost Consequences of the New York Ban on Nurse Overtime

for example, a terrorist attack. iii. Where a nurse is involved in a ongoing medical or surgical procedure which takes the hours i...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Women's Struggle in the Workplace

were once again going to work for their country (not for themselves). It was during this war that women started working in the arm...

Improving Corporate Governance and Supervision in New Zealand

ensuring that the board and the audit committee are independency (Bell Gully, 2010). The code sets out the best practices in a t...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Project Assessment at Volkswagen of America

process allows for development of the projects with those who are proposing them heavily involved in the process that leads to the...

Stimulating Ideas for Product Development

development of a creative culture, where innovation and ideas are encouraged (Kelley and Littman, 2009). A good example of this is...

An Assessment and Marketing Proposal for New Student Loans

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Cross-Cultural Management Solution for Riordan Manufacturing

as a result of any form of discrimination, which may take place at a conscious or subconscious level. Therefore, the issue is the ...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...