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Essays 391 - 420

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Charitable Donations and Honesty Research

- Setting the Scene This proposal involves the study of the ethical response of the charitable reaction among varying socioeconom...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

Saudi Arabia and Apple Computers

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

The 'Turbulence' Aircraft Insurance 'Rolls With'

In this paper consisting of 5 pages a comparative analysis of insurance companies within the aircraft industry in terms of the mar...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

T. Rowe Price Associates and Emerging Investment Trends

increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Business Questions

be a personal liability for the price up. In addition to this as the business is not separate from the proprietor, the business wi...

Overview of Instant Coffee Industry

coffee beans and created a process for removing the caffeine from the beans (Green Mountain Coffee Roasters, 1994). That would be ...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Plastic or Paper/A Research Proposal

the origins of the bag materials. Paper is renewable; plastic, of course, is not. All products based on fossil fuels are suspect...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

Nokia Corporation Analysis

year (Lee and Raza, 2000). Since Russia had been a large purchaser of mobile phones, Nokias mobile division experienced severe los...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Impact of Audits on Accident Rates in Hong Kong/A Research Proposal

for all industries the rate is only 17.7 accidents per 1,000 workers (LegCo Panel on Manpower, 2004). The improvement should not...

Research Proposal on a Community Homeless Drop In Center

on the way this can be achieved without alienating the local communities. 3. The reseach questions Exploratory reseach may have ...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

W. Andrew Harrell's 'Physical Attractiveness, Self Disclosure, and Helping Behavior'

In five pages this article is critiqued and its research strategy is presented along with a variable description and evaluation of...

Mead Case Study Answers

MUS is not only the number of line items in a given population, but also an approximate book value of the largest item - this, as ...

Student Motivation Study Proposal

that pertain to self actualization and education (Holme, et al, 1972). In Maslows theory, the hierarchy of needs indicates the way...

Research Proposal on China's Impact Upon Global Trade and Supply

are looking at ways of ensuring the continuation of their economy with value added industries, such as technology. This has occu...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Emotions and Moral Decision Making

life of one individual for the greater good, for the lives of all the others on the trolley (Helmuth, 2001). But if the same indi...